Conference Paper
Year Paper Title
2017 Lin, C. Y.Y.*, 2017, 'Chair – Session 2.3.7, Human resource management, Global strategy, and firm performance, ' AIB 2017 Annual Conference, AIB.(*為通訊作者), Jan. 2017
2017 Lin, C.Y.Y.*, 2017, 'Social Innovation and the Future of Social Change, ' The 8th Social Enterprises Conference, Fujen University.(*為通訊作者), Jan. 2017
2017 Kuan-Ju Chen*, 2017, 'Humanizing the brands: An examination of the antecedents and consequences of anthropomorphism, ' the International Conference on Research in Advertising, European Academy of Advertising.(*為通訊作者), 2017
2016 1. Yen, Meng-Hsien*;Peng, Tzu-Ju Ann;Mike Bourne, 2016.12, 'How rival partners compete on international market based on cooperation?, ' 2016 Speciall Conference of the Strategic Management Society, Strategic Management Society.(*為通訊作者), Dec. 2016
2016 樓永堅*;劉恁宣;蔡佩純, 2016.11, '促銷語意差異對消費者購買意願之影響, ' 第15屆管理新思維國際研討會, 國立台灣科技大學.(*為通訊作者), Nov. 2016
2016 Sungjun (Steven) Park*;Yong J. Hyun;C. Page Moreau, 2016.10, 'Does Suspense Spur Or Hamper Consumer Creativity?, ' Advances in Consumer Research, (ACR).(*為通訊作者), Oct. 2016
2016 梁煥煒*;侯勝宗;吳思華, 2016.10, '賦名創新 : 新創事業的動態能耐形塑, ' 2016中華民國科技管理年會暨論文研討會論文集, 中華民國科技管理學會.(*為通訊作者), Oct. 2016
2016 虞邦祥*;黃國峯, 2016.09, '三個和尚沒水喝? 聯盟夥伴、聯盟經驗對聯盟整體績效之影響, ' 2016臺灣組織與管理學會(TAo M)年會暨研討會, 台灣組織與管理學會.(TSSCI)(*為通訊作者), Sep. 2016
2016 H.-Y. Hung;白佩玉*;H.T. Tsai, 2016.08, 'Dancing with consumers’ value cocreation on a resource-integration platform: A stage setting of service-dominant logic in a green exchange ecosystem., ' 2016 Summer AMA Conference, American Marketing Association.(*為通訊作者), Aug. 2016
2016 Yang, Shu-Jung;Hsieh, Kai-Yu*, 2016.08, 'The role of supply chain investment in capacity competition, ' Academy of Management Annual Meeting, Academy of Management.(*為通訊作者), Aug. 2016