Conference Paper
Year Paper Title
2017 Bei, Lien-Ti*;Li-Keng Cheng;Wei-Chin Hsu;Yu-Shan Athena Chen, 2017.10, 'The Neuroscience Viewpoint on the Interaction Effect between Persuasive Arguments and Celebrity on Attitude Change, ' Association for Consumer Research (ACR) North America Conference, Association for Consumer Research.(*為通訊作者), Oct. 2017
2017 白佩玉*;Bo-Hsien Tsai, 2017.08, 'Customer Participation in Online Service Contexts: An Empirical Investigation in the Online Travel Booking, ' Innovation and Sustainability in Marketing, American Marketing Association, pp.O-8~O-9.(*為通訊作者), Aug. 2017
2017 白佩玉*;Hsien-Tung Tsai;Jun-Yu Zhong, 2017.08, 'Why Service Employees Engage in Innovation Processes: A Dual Process Model, ' Innovation and Sustainability in Marketing, American Marketing Associaition, pp.O-25~O-26.(*為通訊作者), Aug. 2017
2017 樓永堅*;蔡佩純;曾威智, 2017.08, 'To Gamble Or Not To Gamble: Effect Of Price Discount on Consumer Behavior, ' 2017 International Academic Conference New York, Clute Institute.(*為通訊作者), Aug. 2017
2017 Huang, K.F.*;Chou, Sophia W.C., 2017.07, 'Competitive Behavior of Young Firms: The Moderating Role of Firm Decision-Making Structure, ' 2017 Academy of International Business (AIB) Conference, Academy of International Business.(SSCI)(*為通訊作者), Jul. 2017
2017 Huang, K.F.;Chou, Sophia W.C.**;Yu, C.M.J., 2017.07, 'How Do Crowdfunding Projects Successfully Raise Funds?, ' 2017 Academy of International Business (AIB) Conference, Academy of International Business.(SSCI)(*為通訊作者), Jul. 2017
2017 Huang, Y. M.;Tsai, W. C.*;Lin, L. W., 2017.07, 'How to develop R & D managers through internal and external organizational practices? An empirical study in Taiwan, ' 15th European Congress of Psychology, European Federation of Psychologists' Association.(*為通訊作者), Jul. 2017
2017 林月雲*, 2017.07, 'Intangible assets: National intellectual capital comparison of Southeast Asian and Northeast Asian countries, ' AIB 2017 Annual Conference, Academy of International Business.(*為通訊作者), Jul. 2017
2017 黃家齊*;吳恬妤;廖巍庭, 2017.06, 'A Multi-level Study on Relationship of Team goal Orientation with Team Innovation and Individual Innovative Behavior: The Mediating Effect of Team Task Reflexivity, ' 10th Asia Academy of Management and 10th Taiwan Academy of Management Joint Conference, AAOM & TAOM.(*為通訊作者), Jun. 2017
2017 別蓮蒂*;蔡介立;楊偉顥;游婉雲, 2017.06, '以眼動注視反應探討品牌識別標誌之美感判斷歷程, ' 新環境趨勢下的消費行為與行銷策略研討會, 管理學報.(*為通訊作者), Jun. 2017