Year	2023
Authors	Kuan-Ju Chen
Paper Title	Po-Han Wu;Kuan-Ju Chen*, 2023.07, 'Telling a good story from a bad company: Examining the effects of narrative richness and moral imagination on consumer emotions, attitude, and behavioral intention, ' Global Marketing Conference, Global Alliance of Marketing & Management Associations.(*為通訊作者)
Date of Publication	2023-07-01
ISI Number	104586