| Year | 2018 |
|---|---|
| Authors | Kuan-Ju Chen |
| Paper Title | Kuan-Ju Chen*;Chia-Tung Chao, 2018, 'Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value, ' the annual conference of the Taiwan Marketing Research Association, Taiwan Marketing Research Association.(*為通訊作者) |
| ISI Number | 423014 |
