Year | 2019 |
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Authors | Kuan-Ju Chen |
Paper Title | Kuan-Ju Chen*;Jhih-Syuan Lin;Yan Shan, 2019.05, 'Influencer marketing in China: Examining the psychological mechanism of processing branded content in social media, ' the annual conference of the European Marketing Academy, European Marketing Academy.(*為通訊作者) |
Date of Publication | 2019-05-01 |
ISI Number | 423012 |