Year 2019
Authors Kuan-Ju Chen
Paper Title Kuan-Ju Chen*;Jhih-Syuan Lin;Yan Shan, 2019.05, 'Influencer marketing in China: Examining the psychological mechanism of processing branded content in social media, ' the annual conference of the European Marketing Academy, European Marketing Academy.(*為通訊作者)
Date of Publication 2019-05-01
ISI Number 423012