Year | 2018 |
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Authors | Kuan-Ju Chen |
Paper Title | Kuan-Ju Chen*;Chia-Tung Chao, 2018, 'Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value, ' the annual conference of the Taiwan Marketing Research Association, Taiwan Marketing Research Association.(*為通訊作者) |
ISI Number | 423014 |