Year	2009
Authors	LIEN-TI BEI
Paper Title	Bei, Lien-Ti,*;Chih-Ping Wang;Chi-Ping Lee, 2009.05, 'The Effects of Self-Congruency and Product Type on the Purchase Intention of Real versus Virtual Products, ' Annual Conference of Academy of Marketing Science (AMS).(*為通訊作者)
Reference URL	http://nccur.lib.nccu.edu.tw/handle/140.119/45343
Date of Publication	2009-05-01
ISI Number	284677