Conference Paper
Year Paper Title
2018 韓志翔*;陳湘姿, 2018.04, '公司治理、倫理領導與企業績效的過程模式探討, '.(*為通訊作者), Apr. 2018
2018 張葶葶*;林月雲;顏乃欣;譚丹琪, 2018.03, 'Dissecting the neural correlates of ambidextrous decision making, ' CNS 2018 Annual Meeting, Cognition Neuroscience Society.(*為通訊作者), Mar. 2018
2018 Yang, P-T*;Yang, K-H;Chen, C-C;Horng, S. M., 2018.02, 'Subjective association rule mining: from point-based ranking sequence to interval-based temporal sequence, '.(*為通訊作者), Feb. 2018
2018 Lin, C.Y.Y.*;Giron, A.;Prudot, J.D., 2018, 'From IMPCT Coffee to Early Childhood Education in Poor Countries, ' 2018第九屆社會企業學術研討會, 輔仁大學.(*為通訊作者), Jan. 2018
2018 Yan Shan*;Kuan-Ju Chen;Jhih-Syuan Lin, 2018, 'When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives, ' the American Academy of Advertising Conference, American Academy of Advertising.(*為通訊作者), 2018
2018 Jhih-Syuan Lin;Kuan-Ju Chen*, 2018, 'Examining the antecedent and consequences of consumer engagement with visual branded content on Pinterest, ' the Global Marketing Conference, Global Alliance of Marketing & Management Associations.(*為通訊作者), 2018
2018 Kuan-Ju Chen*;Chia-Tung Chao, 2018, 'Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value, ' the annual conference of the Taiwan Marketing Research Association, Taiwan Marketing Research Association.(*為通訊作者), 2018
2017 Huang, C. Y.*;Huang J. C., 2017.12, 'From teams’ transactive memory system perspective to examine the relationship between group affect tone and team creativity, ' HRM&PD 2017 Conference Proceeding, GSTF.(*為通訊作者), Dec. 2017
2017 Bei, Lien-Ti*;Li-Keng Cheng;Wei-Chin Hsu;Yu-Shan Athena Chen, 2017.10, 'The Neuroscience Viewpoint on the Interaction Effect between Persuasive Arguments and Celebrity on Attitude Change, ' Association for Consumer Research (ACR) North America Conference, Association for Consumer Research.(*為通訊作者), Oct. 2017
2017 白佩玉*;Bo-Hsien Tsai, 2017.08, 'Customer Participation in Online Service Contexts: An Empirical Investigation in the Online Travel Booking, ' Innovation and Sustainability in Marketing, American Marketing Association, pp.O-8~O-9.(*為通訊作者), Aug. 2017