Year	2012
Authors	TZU-SHIAN HAN
Paper Title	Chang, Aihwa*;Hsu-shin Chang;Tzu-Shian Han, 2012, 'The multilevel relationship between corporate branding and brand equity: the mediating role of brand citizenship behavior, ' 2012 Global Marketing Conference at Seoul.(SSCI)(*為通訊作者)
ISI Number	365469