Journal Paper

Year Paper Title
2018 Sungjun (Steven) Park;Heejung Lee*, 2018.04, 'Identifying 'Selling Points' of Australia as a Product: Destination Marketing through the Market Segmentation Approach, ' Journal of Product Research, Vol.36, No.2, pp.23-31.(*為通訊作者), 423439
2018 Sungjun (Steven) Park;Heejung Lee*, 2018.04, 'Motivating Chinese Consumers to Revisit Korea: Moderating Effect of Mobile Usage, ' Journal of Distribution and Management Research, Vol.21, No.2, pp.5-14.(KCI)(韓語(文))(*為通訊作者), 423440
2018 Li, P.Y.*;Huang, K.F., 2018.03, 'The Antecedents of Innovation Performance– The Moderating Role of Top Management Team Diversity, ' Baltic Journal of Management, Vol.14, No.2, pp.291-311.(SSCI)(*為通訊作者), 425676
2018 Sungjun (Steven) Park;Heejung Lee*, 2018.03, 'How to Overcome Mobile Addiction? Leisure Activities and Life-Satisfaction, ' Journal of Engineering and Applied Sciences, Vol.13, No.4, pp.998-1001.(SCOPUS)(*為通訊作者), 423441
2018 Gao, Y.;Yang, Z.*;Huang, K.F.;Gao, S.;Yang, W., 2018.02, 'Addressing the Cross-Boundary Missing Link between Corporate Political Activities and Firm Competencies: The Mediating Role of Institutional Capital, ' International Business Review, Vol.27, No.1, pp.259-268.(SSCI, 科技部管理一學門推薦期刊)(*為通訊作者), 415029
2018 Sungjun (Steven) Park;Heejung Lee*, 2018.02, 'How has Chinese Perception toward South Korea Changed After THAAD? Implications to Korean Tourism Industry and Marketing Channels, ' Korea Logistics Review, Vol.28, No.1, pp.11-24.(KCI)(韓語(文))(*為通訊作者), 423443
2018 P. Li*;K. Huang;K. Xu;Chwo-Ming J. Yu, 2018.01, 'The Effect of Local Environment on Innovation: A Comparison of Local and Foreign Firms in China, ' European Journal of International Management, Vol.12, No.4, pp.447-460.(SSCI)(*為通訊作者), 414337
2018 Chiang, Hsu-Hsin*;韓志翔;David McConville, 2018, 'The attitudinal and behavioral impact of brand-centered human resource management: Employee and customer effects, ' International Journal of Contemporary Hospitality Management, Vol.29, No.3.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), 415497
2018 Joe Phua*;Po-Lin Pan;Kuan-Ju Chen, 2018, 'Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans’ brand evaluations, ' Online Information Review, Vol.42, No.4, pp.438-450.(SSCI)(*為通訊作者), 422993
2018 Jhih-Syuan Lin;Kuan-Ju Chen;Yongjun Sung*, 2018, 'Understanding the nature, uses and gratifications of social television: Implications for developing viewer engagement and network loyalty, ' Journal of Broadcasting & Electronic Media, Vol.62, No.1, pp.1-20.(SSCI)(*為通訊作者), 422995