Personal Journal

Year Paper Title
2019 洪叔民*, 2019.03, 'HOW DOES SOCIAL IDENTIFICATION MODERATE the REPURCHASE INTENTION? From the PERSPECTIVE of OGB,", ' Journal of Organizational and End User Computing,.(SSCI, SCIE)(*為通訊作者)(本論著未刊登但已被接受), 422209
2019 黃士修*;于卓民;巫立宇, 2019.01, 'ICT國際品牌之通路管理方案:以台灣惠普資訊科技股份有限公司為例, ' 產業與管理論壇, Vol.20, No.4, pp.4-21.(TSSCI)(*為通訊作者), 421939
2019 Chen, Yu-Shan Athena*;Lien-Ti Bei, 2019, 'The Effects of Logo Frame Design on Brand Extensions, ' Journal of Product & Brand Management,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), 423687
2019 Chia-Chi Wu;Yen-Liang Chen*;Kwei Tang, 2019, 'Cost-Sensitive Decision Tree with Multiple Resource Constraints, ' Applied Intelligence, Vol.49, No.10, pp.3765-3872.(SCI)(*為通訊作者), 424242
2019 Chen, Yu-Shan Athena*;Lien-Ti Bei, 2019, 'Free the Brand: How a Logo Frame Influences the Potentiality of Brand Extensions, ' Journal of Brand Management, Vol.26, No.4, pp.349–364.(SSCI)(*為通訊作者), 423684
2019 Kuan-Ju Chen*;Chia-Tung Chao, 2019, 'Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value, ' Marketing Review, Vol.16, No.1, pp.53-80.(EBSCO)(*為通訊作者), 422992
2019 Kuan-Ju Chen*;Hoi Ling Cheung, 2019, 'Unlocking the power of ephemeral content: The roles of motivations, gratification, need for closure, and engagement, ' Computers in Human Behavior, Vol.97, pp.67-74.(SSCI)(*為通訊作者), 422991
2019 Yan Shan;Kuan-Ju Chen*;Jhih-Syuan Lin, 2019, 'When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive, ' International Journal of Advertising,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), 425678
2019 黃士修*;于卓民;巫立宇, 2019.01, 'ICT 國際品牌之通路管理方案-以台灣惠普資訊科技股份有限公司為例, ' 產業與管理論壇, Vol.20, No.4, pp.4-21.(TSSCI)(*為通訊作者), 421295
2019 Tian-Jyun Gong*;Chwo-Ming J. Yu;Kuo-Feng Huang, 2019, 'Strategic similarity and firm performance: Multiple replications of Deephouse (1999), ' Strategic Organization,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), 425727