Journal Paper

Year Paper Title
2019 Chen, Yu-Shan Athena*;Lien-Ti Bei, 2019, 'Free the Brand: How a Logo Frame Influences the Potentiality of Brand Extensions, ' Journal of Brand Management, Vol.26, No.4, pp.349–364.(SSCI)(*為通訊作者), 423684
2019 Chia-Chi Wu;Yen-Liang Chen*;Kwei Tang, 2019, 'Cost-Sensitive Decision Tree with Multiple Resource Constraints, ' Applied Intelligence, Vol.49, No.10, pp.3765-3872.(SCI)(*為通訊作者), 424242
2019 Chen, Yu-Shan Athena*;Lien-Ti Bei, 2019, 'The Effects of Logo Frame Design on Brand Extensions, ' Journal of Product & Brand Management,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), 423687
2019 Yan Shan;Kuan-Ju Chen*;Jhih-Syuan Lin, 2019, 'When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive, ' International Journal of Advertising,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), 425678
2019 Kuan-Ju Chen*;Hoi Ling Cheung, 2019, 'Unlocking the power of ephemeral content: The roles of motivations, gratification, need for closure, and engagement, ' Computers in Human Behavior, Vol.97, pp.67-74.(SSCI)(*為通訊作者), 422991
2019 Kuan-Ju Chen*;Chia-Tung Chao, 2019, 'Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value, ' Marketing Review, Vol.16, No.1, pp.53-80.(EBSCO)(*為通訊作者), 422992
2019 黃士修*;于卓民;巫立宇, 2019.01, 'ICT 國際品牌之通路管理方案-以台灣惠普資訊科技股份有限公司為例, ' 產業與管理論壇, Vol.20, No.4, pp.4-21.(TSSCI)(*為通訊作者), 421295
2018 鄭瑩妮*;胡昌亞;王中豫;簡世文, 2018.12, '強制處罰權施行效果:檢驗恨鐵不成鋼規範及主管與部屬交換關係的調節效果, ' 本土心理學研究, Vol.49, pp.277-327.(TSSCI)(*為通訊作者), 421408
2018 陳立民*;張瑋倫, 2018.12, 'Under what conditions can an application service firm with in-house computing benefit from cloudbursting?, ' European Journal of Operational Research,.(SSCI, SCI)(*為通訊作者)(本論著未刊登但已被接受), 421239
2018 黃瓊億*;黃家齊, 2018.11, '一起快樂合作吧!團隊調節焦點、團隊情感氛圍與團隊績效的關係:轉換型領導的調節中介模型, ' 組織與管理,.(TSSCI, 科技部管理一學門推薦期刊)(*為通訊作者)(本論著未刊登但已被接受), 423791