Journal Paper
Year Paper Title
2024 Jinpyo Hong;Il Im;Sungjun (Steven) Park*, 2024.06, 'It’s All about Timing: Captive Targeting through Mobile Ads, ' Journal of Advertising, pp.in-press.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 114184, Jun. 2024
2024 Sungjun (Steven) Park;Xiao Wei;Heejung Lee*, 2024.02, 'Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products, ' Journal of Consumer Behaviour, pp.in-press.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 114711, Feb. 2024
2023 白佩玉*, 2023.12, 'Becoming a mother: A role learning perspective on the use of online community resources to facilitate a life-role transition, ' Information & Management, Vol.60, No.8.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 113066, Dec. 2023
2023 Cheng-Chieh Hsiao;Kuan-Ju Chen*, 2023.11, 'Social Media Users’ Information Exposure and Content Sharing in Art and Aesthetics: The Influences of Aesthetic Value and Socioeconomic Status, ' Journal of Library and Information Science Research,.(TSSCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 114225, Nov. 2023
2023 Ping Xiao;Kai-Yu Hsieh*;Weining Bao, 2023.11, 'Donations by disaster-afflicted firms and changes in firm value: Self-protection and reputation-building perspectives, ' Production and Operations Management,.(SSCI, SCOPUS, UTD24, FT50 一級國際期刊, ABDC Journal Quality Rating: A*)(*為通訊作者)(本論著未刊登但已被接受), vol. 114627, Nov. 2023
2023 Shiau-Ling Guo*, 2023.08, 'When less may be more: A dyadic view of franchise contracts, ' Long Range Planning, Vol.56, No.4, pp.102343.(SSCI)(*為通訊作者), vol. 107345, Aug. 2023
2023 Zhong, J. Y.;Hsieh, Y. C.;白佩玉;Lin, T. L.*, 2023.08, '資訊服務業服務創新研究：社會影響與關係交換的觀點, ' 臺大管理論叢, Vol.33, No.2, pp.85-126.(TSSCI)(*為通訊作者), vol. 108107, Aug. 2023
2023 曹銀愛, 2023.06, 'Humane orientation, work-family conflict, and positive spillover across cultures, ' Journal of Applied Psychology., pp.1.(SSCI), vol. 109988, Jun. 2023
2023 黃國峯;陳怡安*;邱瑞堂, 2023.06, '大苑子成長策略：擴展分店或發展瓶裝果汁？, ' 產業與管理論壇,.(TSSCI, 國科會管理一學門推薦期刊)(*為通訊作者)(本論著未刊登但已被接受), vol. 107074, Jun. 2023
2023 Sungjun (Steven) Park;Jin-Su Kang*;Gideon Markman, 2023.06, 'Can we serve both God and Money? The role of indirect appeal and its limitation, ' European Journal of Marketing, Vol.57, No.7, pp.1912-1938.(SSCI)(*為通訊作者), vol. 100396, Jun. 2023