SHWU MIN HORNG | NCCU Department of Business Administration, National ChengChi University

	Full-time
Job Title	Associate Professor
Name	SHWU-MIN HORNG
Email	shorng@nccu.edu.tw
Office Tel No.	81033
Research Expertise	Operations Management Supply Chain Management Operations Research Applications Systems Simulation and Analysis
Teaching Field	E-Commerce Operations Management Supply Chain Management Operations Research Applications
Address	Department of Business Administration, National ChengChi University NO.64, Sec.2,ZhiNan Rd., Wenshan District, Taipei City 11605,Taiwan (R.O.C)

Year	Paper Title
2016	洪叔民, 2016.12, 'A study of active and passive user participation in virtual communities, ' Journal of Electronic Commerce Research, Vol.17, No.4, pp.289-311.(SSCI)(為通訊作者), 411533
2016	洪叔民;李易諭;吳志倫, 2016.01, 'A Study of the paying behaviour for subscribing social network sites, ' Computer Communications, Vol.73, No.1, pp.282-290.(SCI)(為通訊作者), 408347
2014	洪叔民, 2014, '地圖日記—如何發展 Web 2.0 社群網站, ' 管理個案評論, Vol.5, No.2, pp.49-66.(光華管理個案資料庫)(為通訊作者), 406432
2014	洪叔民, 2014, '浩漢產品設計—設計業專案管理, ' 管理個案評論, Vol.5, No.1, pp.63-82.(光華管理個案資料庫)(為通訊作者), 406433
2013	C. Chao;洪叔民, 2013.08, 'Does the SEC''s Waiver of Reconciliation of IFRS to U.S. GAAP Improve Accounting Quality?, ' Accounting and Finance Journal, Vol.2, No.3, pp.78-97.(為通訊作者), 393953
2013	Chao, C.;洪叔民, 2013.01, 'Asset Write-Offs Discretion and Accruals Management in Taiwan: The Role of Corporate Governance, ' Review of Quantitative Finance and Accounting, Vol.40, No.1, pp.41-74.(, 國科會財管及會計A 級期刊)(為通訊作者), 363477
2012	洪叔民, 2012.08, 'A Study of the Factors Influencing Users’ Decisions to Pay for Web 2.0 Subscription Services, ' Total Quality Management and Business Excellence, Vol.23, No.8, pp.891-912.(SSCI)(為通訊作者), 364155
2011	Chao, C-L;洪叔民, 2011.10, 'An Examination of Long-Lived Asset Impairments: Write-Off Characteristics, Timeliness, and Market Reaction, ' Advances in Quantitative Analysis of Finance and Accounting, Vol.11, pp.113-146.(FLI (國科會財管及會計B 級期刊))(為通訊作者), 304853
2008	R. J., Kuo;S. Horng;Y. Li;Y. C. Huang, 2008.08, 'Continuous genetic algorithm-based fuzzy neural network for learning fuzzy IF-THEN rules, ' Neurocomputing, Vol.71, No.13-15, pp.2893-2907.(SCI)(為通訊作者), 235586
2007	S. Horng;B. Wu;J. Liu;C. Chan;M. Lin;D. Lin, 2007.12, 'Air Macau Cargo: The Challenges a Regional Air Cargo Service, ' Management Review (管理評論), Vol.26, pp.109-133.(TSSCI)(為通訊作者), 235572
2005	J. W. Fowler;Kim, W. M.;W. M. Carlyle;E. Gel;S. Horng, 2005.01, 'Evaluating A Posteriori Solution Techniques for Bi-criteria Parallel Machine Scheduling Problems, ' Journal of Scheduling, Vol.8, No.1, pp.75-96.(EI, SCI)(為通訊作者), 194270
2004	C. Chao;R. Kelsey;S. Horng;C. Chiu, 2004.01, 'Evidence of earnings management from the measurement of the deferred tax allowance account, ' Engineering Economics, Vol.49, No.1, pp.63 - 92.(EI, Ecolit), 163073
2003	C-Y Chiu;C-H Paul Liu;W-L Chou;S. Horng;R-J Ku, 2003.12, 'A Wafer Fabrication Dispatching Method for Minimizing Inventory Variability Using Fuzzy Inference, ' International Journal of Industrial Engineering, Vol.10, No.4, pp.621 - 627.(SCIE), 163072
2003	J.W. Fowler;S. Horng;J.K. Cochran, 2003.09, 'A Hybridized Genetic Algorithm to Solve Parallel Machine Scheduling Problem with Sequence Dependent Setups, ' International Journal of Industrial Engineering, Vol.10, No.3, pp.232 - 243.(SCIE), 163074
2003	J.K. Cochran;S. Horng;J.W. Fowler, 2003.07, 'A Multi-Population Genetic Algorithm to Solve Multi-objective Parallel Machines Scheduling Problems, ' Computers and Operations Research, Vol.30, No.7, pp.1087-1102.(SSCI), 167850
2003	C. Chao;S. Horng, 2003.03, 'Development and Cost-Effective Applications of an Expert System for Improving Productivity: A Real-World Case Study, ' International Journal of Management, Vol.20, No.3, pp.360-376.(ABI), 167862
2000	S. Horng;J.W. Fowler;L.K. Cochran, 2000.04, 'A Genetic Algorithms Approach to Manage Ion Implantation Processes in Wafer Fabrication, ' International Journal of Manufacturing Technology and Management, Vol.1, No.2/3, pp.156-172.(SSCI), 167876
1999	J.W. Fowler;J.K. Cochran;S. Horng, 1999.02, 'A Group-Technology Coded Literature Review of Semiconductor Manufacturing Publications: The MASMLAB Bibliography Web Site, ' IEEE Transactions on Semiconductor Manufacturing, Vol.12, No.2, pp.259-263.(IEEE), 167883

Year	Paper Title
2018	Chao, C.;Horng, S. M., 2018.05, 'CEO tenure, internal governance, and earnings management, ' European Accounting Association Annual Congress, European Accounting Association.(為通訊作者)
2018	Yang, P-T;Yang, K-H;Chen, C-C;Horng, S. M., 2018.02, 'Subjective association rule mining: from point-based ranking sequence to interval-based temporal sequence, '.(為通訊作者)
2017	洪叔民;C. Chao, 2017.04, 'How Risk Tolerance Constrains Perceived Risk on Smartphone Users’ Risk Behavior, ' Proceedings of ITNG 2017, Premier Hall for Advancing Science and Engineering.(EI)(為通訊作者)
2016	洪叔民;吳至倫;梁定澎, 2016.06, 'How behaviors on social network sites and online social capital influence social commerce: The case of Facebook, ' PACIS 2016, College of Management, National Chung Cheng University.(為通訊作者)
2016	Chao, C.;洪叔民, 2016.01, 'The valuation effects of accrual-based earnings management and real activities manipulation associated with the elimination of the form 20-F reconciliation requirement, ' Proceedings of 2016 Financial Accounting and Reporting Section Midyear Meeting, American Accounting Association, pp.TBD.(SCOPUS)(為通訊作者)
2015	洪叔民, 2015.07, 'Investigating the moderating effect of social identity on group buying purchase intention, ' Proceedings of the 2015 International Conference on E-learning, E-business, Enterprise Information Systems, & E-government, WORLDCOMP, pp.38-44.(為通訊作者)
2014	洪叔民, 2014.07, 'A Study of Poster and Viewer Participation in SNS, ' Proceedings of 2014 International Conference on e-Learning, e-Business, Enterprise Information Systems, and e-Government, World Congress in Computer Science, Computer Engineering, and Applied Computing, pp.152-168.(Inspec)(為通訊作者)
2013	洪叔民;柯淑芬;揚昇翰, 2013.12, '雲端儲存服務的發展與未來-－以台達電雲端儲存服務為例, ' 第十九屆服務業管理研討會論文集, 政大企管系, pp.3-1 - 3-31.(為通訊作者)
2013	洪叔民, 2013.07, 'A comparative study of multiple social network sites based on Google analytics data, ' Proceedings of EEE14'', Harvard University, MIT, and others, pp.125-131.(為通訊作者)
2011	洪叔民;Lee, Y-Y;Wu, C-L, 2011.12, 'Applying a decomposed theory of planned behavior to study the paying behaviors of a virtual community, ' Proceedings of the 7th International Conference on Advanced Information Management and Service, IEEE.(IEEE)
2010	洪叔民, 2010.04, 'Analysis of Users’ Behavior on Web 2.0 Social Network Sites: An Empirical Study, ' Proceedings of ITNG 2010, IEEE Computer Society, pp.454-459.(IEEE)(為通訊作者)
2010	洪叔民, 2010.04, 'Analysis of Users’ Behavior on Web 2.0 Social Network Sites: An Empirical Study, ' Proceedings of ITNG 2010, IEEE Computer Society, pp.454-459.(EI, IEEE)(為通訊作者)
2009	韓志翔;劉純婷;洪叔民, 2009.12, '浩漢設計(NOVA)-國際化歷程, ' 第十五屆服務業管理個案集, 國立政治大學企管系, pp.˙7-1 ~ 7-34.(為通訊作者)
2009	洪叔民;吳至倫, 2009.09, 'Study of the factors influencing users’ decisions to pay for the subscriptions and transactions at web 2.0 services, ' Proceedings of The 2009 International Conference on Innovation and Management, 產業電子化運籌管理學會.(EI)(為通訊作者)
2009	洪叔民, 2009.04, 'The behavior and preferences of users on web 2.0 social network sites: An empirical study, ' Proceedings of ITNG 2009, IEEE Computer Society, pp.E1-E6.(EI, IEEE)(為通訊作者)
2008	洪叔民, 2008.11, '網路服務的創新-以地圖日記為例, ' 第十四屆服務業管理個案集, pp.5-1 ~ 5-47.(為通訊作者)
2008	Chao, C. L.;洪叔民, 2008.08, 'An examination of SFAS No. 144: The likelihood of asset impairment recognition, write-off characteristics, and market reaction, ' Proceedings of the Annual Meeting of the American Accounting Association, American Accounting Association.(為通訊作者)
2008	Chao, C. L.;洪叔民, 2008.04, 'The likelihood of asset impairment recognition, write-off characteristics, and market reaction to write-off announcements: Evidence from the U.S, ' Proceedings of the 31st Annual Congress of the European Accounting Association, European Accounting Association.(為通訊作者)
2007	C. Chao;洪叔民, 2007.11, 'An Examinatin of SFAS No. 144: The Likelihood of Asset Impairment Recognition, Write-Off Characteristics, and Market Reaction, ' Accounting Theory and Practice Conference, 中華會計學會.(為通訊作者)
2007	洪叔民, 2007.11, '教育服務的發展與創新-以實踐大學工業設計系為例, ' 第十三屆服務業管理個案集, 政治大學企管系.(為通訊作者)
2007	洪叔民, 2007.08, 'A study of labor assignment in cellular manufacturing system, ' Proceedings of the International Conference on Production Research, International Fundation of Production Research.(為通訊作者)
2006	洪叔民;陳國祥;周凌峰, 2006.12, '設計產業的發展與未來-以浩漢設計為例, ' 第十二屆服務業管理個案集, 國立政治大學企管系, pp.8～1-8～30.(為通訊作者)
2006	洪叔民, 2006.07, 'A Stage-Based Human Resource Allocation Procedure for Project Management with Multiple Objectives, ' Proceedings of PMI Research Conference, PMI, pp.1-12.(為通訊作者)
2005	洪叔民;張毓欣;游森楨, 2005.12, '問業的發展與未來-以前進國際為例, ' 第十一屆服務業管理個案集, 國立政治大學企管系, pp.4～1 - 4～33.(為通訊作者)
2005	S. Horng;C. Chao, 2005.08, 'Using Simulations to Develop CONWIP/EPQ Systems for a Production with Limited Storage Space, ' Proceedings of the 18th International Conference on Production Research, International Fundation for Production Research, pp.CD-ROM.(為通訊作者)
2004	杜壯;洪叔民;段繼忠, 2004.12, '服務失敗與復原機制在台灣電影映放業之研究-以台北信義華納威秀影城為例, ' 第十屆服務業管理個案集, 國立政治大學企管系, pp.24-54.(為通訊作者)
2004	洪叔民;蔡緒輝;田淑文, 2004.11, '應用模擬建構動態生產控制系統-以生技產業為例, ' 第一屆台灣作業研究學會學術研討會暨2004年科技與管理學術研討會 - CD-ROM, 台灣作業研究學會.
2003	S. Horng, 2003.11, 'Dynamic production control systems – A Case Study, ' The 8th Annual International Conference on Industrial Engineering Theory, Applications & Practice - CD-ROM, International Journal of Industrial Engineering.
2003	洪叔民;蔡緒輝, 2003.10, '以動態生產控制建構生產繁殖系統, ' The International Conference on Technology and Management with Special Symposium on Advanced Interactive Systems - CD-ROM, National Taipei University of Technology.
2000	C. Chao;S. Horng, 2000.11, 'Development and cost-effective applications of expert systems for improving the productivity of organizations, ' Information Technologies in Accounting, American Accounting Association, pp.1-21.
1999	S. Horng, 1999.10, 'Multiobjective Scheduling of Ion Implantation Processes, ' INFORMS Annual Meeting, INFORMS.
1999	J.K. Cochran;S. Horng;J.W. Fowler, 1999.08, 'A Overviews of a New Class of Genetic Algorithm for the M Identical Parallel Machine Scheduling Problem, ' Proceedings of the third International Conference on Engineering Design and Automation, pp.230-237.
1998	S. Horng;J.W. Fowler;J.K. Cochran, 1998.12, 'Using Genetic Algorithms to Manage Ion Implantation Processes in Wafer Fabrication, ' TECHCON, Semiconductor Research Corporation, pp.254.
1998	S. Horng;J.W. Fowler;J.K. Cochran, 1998.07, 'Using Genetic Algorithms to Solve Scheduling Problem in Wafer Fabrication, ' Automation.

Year	Book Title
2012	洪叔民, 2012.12, 'Analysis of users’ behavior on social network sites, ' Exploratory Analysis in Dynamic Social Networks – Theoretical and Practical Applications, iConcept Press, pp.115-134.(為通訊作者), 354714, 2012/12
2008	杜壯;洪叔民;段繼忠, 2008, '服務失敗與復原機制在台灣電影映放業之研究-以台北信義華納威秀影城為例, ' 服務管理個案第四輯, 智勝文化.(為通訊作者), 292759, 2008/01
1998	S. Horng, 1998.12, 'The Use of Genetic Algorithms to Solve Multi-objective Scheduling Problems on Parallel Machines, ' Arizona State University., 163067, 1998/12

Project Category	Year	Project Title	Participartor	Job Title	Period	Unit
MOST Projects	102	研究社會認知對團購網路使用者的行為干擾作用	HORNG SHWU-MIN	Principal Investigator	2013.08 ~ 2015.02	Ministry of Science and Technology
MOST Projects	99	應用Profile Monitoring分析網路使用並結合問卷調查網路服務之整合研究	HORNG SHWU-MIN	Principal Investigator	2010.08 ~ 2012.04	Ministry of Science and Technology
Other Projects	99	服務科學研究中心主計畫(Succeeding through Service Excellence and Innovation with Service Science Part III)	CHANG HSIN-LU,CHANG YUHMIIN,HORNG SHWU-MIN,HUANG KUO-FENG,LIEN YAO-NAN,TSAI TZU-CHIEH,TSAI YEAN,YUAN	子計畫計畫	2010.07 ~ 2011.06	財團法人溫世仁文教基金會
Other Projects	98	服務科學研究中心主計畫(Succeeding through Service Excellence and Innovation with Service Part II)	CHANG HSIN-LU,CHANG YUHMIIN,HORNG SHWU-MIN,HUANG KUO-FENG,LIEN YAO-NAN,TSAI TZU-CHIEH,TSAI YEAN,YUAN		2009.01 ~ 2010.12	財團法人溫世仁文教基金會
Other Projects	97	Web 2.0 網路服務地圖日記	HORNG SHWU-MIN	Principal Investigator	2008.12 ~ 2009.05	Ministry of Education, Republic of China (Taiwan)
Other Projects	97	休閒農業資訊全方位整合網站品質提升計畫	HORNG SHWU-MIN	Principal Investigator	2008.04 ~ 2008.11	財團法人台灣農業資訊科技發展協會
Other Projects	97	服務科學研究中心子計畫-5	HORNG SHWU-MIN	Principal Investigator	2008.04 ~ 2009.09	財團法人溫世仁文教基金會
Other Projects	96	專案管理-以設計業為例	HORNG SHWU-MIN	Principal Investigator	2007.12 ~ 2008.05	Ministry of Education, Republic of China (Taiwan)
MOST Projects	95	生產管理的新思維-功能單元生產系統	HORNG SHWU-MIN	Principal Investigator	2006.08 ~ 2007.09	Ministry of Science and Technology
MOST Projects	94	階段式之多目標專案管理系統(作業研究)	HORNG SHWU-MIN	Principal Investigator	2005.08 ~ 2006.07	Ministry of Science and Technology
MOST Projects	93	應用模擬及基因演算法以解決具有儲存空間限制的生產規劃產品混合問題	HORNG SHWU-MIN	Principal Investigator	2004.08 ~ 2005.08	Ministry of Science and Technology

Year	Research Title	Publish Date
2009	洪叔民, 2009, 'New Service Development for Web 2.0 in the context of U-Taiwan, ' 溫世仁文教基金會.	2009-01-01
2009	洪叔民, 2009, '網路服務 - 以地圖日記為例 - 結案報告, ' 教育部.	2009-01-01
2008	洪叔民, 2008, '休閒農業資訊全方位整合網站品質提升計畫-結案報告, ' 財團法人台灣農業資訊科技發展協會.	2008-01-01
2008	洪叔民, 2008, '專案管理–以設計業為例 - 結案報告, ' 教育部.	2008-01-01
2007	洪叔民, 2007, 'A New Concept of Production Management – Functional Cellular Production Systems, ' NSC.(為通訊作者)	2007-01-01
2006	洪叔民, 2006, 'Implementing Information Technology into Enterprises by Phase Project Management ─ the Case of ERP, ' NSC.(為通訊作者)	2006-01-01
2005	洪叔民, 2005.10, 'NSC Project Report: Using Simulation and Genetic Algorithms to Solve Product Mix Problems in Production Control with Limited Storage Space, ' NSC.	2005-10-01
2004	S. Horng, 2004.10, 'NSC Project Report: A Dynamic Production Control System Using CONWIP and EPQ – A Case Study, ' NSC.	2004-10-01
2004	C.Y. Chiu;Y. Lee;C. Tu;T. Lai;R. Kuo;S. Horng, 2004.01, 'Final Report: International Research Program - Advanced Interactive Systems Integration and Management, ' Ministry of Education.	2004-01-01
2004	C.Y. Chiu;S. Horng, 2004.01, 'NSC project report: A Fuzzy Expert System for Wafer Fabrication Bottleneck Machine Dispatching, ' NSC.	2004-01-01
2003	S. Horng, 2003.10, 'NSC Project Report: Multiple Population Genetic Algorithms to Solve Parallel Machine Scheduling Problems with Multiple Objectives, ' NSC.	2003-10-01

School Name	Department	Degree	Duration
Arizona State University	Industrial Engineering and Management	Ph.D.	1994.09 ~ 1998.12
		Master	1991.09 ~ 1993.06
		Bachelor	1984.09 ~ 1988.06

Experience Category	Job Title
Current	副教授
Current	副教授
Current	副教授
Current	副教授
Current	助理教授

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