![PEI-YU PAI PEI-YU PAI](/uploads/member_profile/avatar/55fa9f571d41c803f30000d7/%E7%99%BD%E4%BD%A9%E7%8E%89_2024.06.jpg)
Job Title | Associate Professor |
---|---|
Name | PEI-YU PAI |
Office Tel No. | 81109 |
Research Expertise | •Internet community to participate in behavior,Consumer decision-making behavior•Customer Relationship Management |
Teaching Field | Marketing Management, Strategic Marketing |
Address | Department of Business Administration, National ChengChi University NO.64, Sec.2,ZhiNan Rd., Wenshan District, Taipei City 11605,Taiwan (R.O.C) |
Project Category | Year | Project Title | Participator | Job Title | Period | Unit |
---|---|---|---|---|---|---|
MOST Projects | 113 | 難忘顧客體驗如何讓消費者願意支付溢價:學習為基礎的雙元中介觀點 | PAI PEI-YU | Principal Investigator | 2024.08 ~ 2025.07 | National Science and Technology Council |
MOST Projects | 112 | 後疫情時代品牌如何透過體驗型消費提升消費者幸福感 | PAI PEI-YU | Principal Investigator | 2023.08 ~ 2024.12 | National Science and Technology Council |
MOST Projects | 111 | 疫情下科技使用對消費者心理調適及購物行為的影響:匱乏觀點 | PAI PEI-YU | Principal Investigator | 2022.08 ~ 2023.12 | National Science and Technology Council |
MOST Projects | 110 | 消費者如何適應科技驅動的個人化:壓力及倦怠的負向影響 | PAI PEI-YU | Principal Investigator | 2021.08 ~ 2022.07 | National Science and Technology Council |
MOST Projects | 109 | 個人化行銷策略對精明消費行為之研究 | PAI PEI-YU | Principal Investigator | 2020.08 ~ 2021.12 | National Science and Technology Council |
MOST Projects | 108 | 實體零售業採用行動科技對顧客心智及公司績效之影響探討 | PAI PEI-YU | Principal Investigator | 2019.08 ~ 2020.12 | National Science and Technology Council |
MOST Projects | 107 | 社群商務情境下的顧客投入:顧客資源整合觀點 | PAI PEI-YU | Principal Investigator | 2018.08 ~ 2019.12 | National Science and Technology Council |
MOST Projects | 106 | 從跨層次觀點探討個人因應變革之決策過程:以多重通路零售業為例 | PAI PEI-YU,PAI PEI-YU | Principal Investigator | 2017.08 ~ 2018.12 | National Science and Technology Council |
MOST Projects | 105 | 新手媽媽如何透過線上社群資源進行角色移轉:角色學習觀點 | PAI PEI-YU | Principal Investigator | 2016.08 ~ 2017.11 | National Science and Technology Council |
MOST Projects | 104 | 消費者對於線上評論之採納行為決策研究:社會影響觀點 | PAI PEI-YU | Principal Investigator | 2015.08 ~ 2016.08 | National Science and Technology Council |
MOST Projects | 103 | 線上服務的顧客參與過程:服務主導邏輯觀點 | PAI PEI-YU | Principal Investigator | 2014.08 ~ 2015.07 | National Science and Technology Council |
MOST Projects | 101 | 虛擬團隊成員的行為研究:新進者適應、團隊認同,及主動參與行為(2/2) | PAI PEI-YU | Principal Investigator | 2013.08 ~ 2014.07 | National Science and Technology Council |
MOST Projects | 101 | 虛擬團隊成員的行為研究:新進者適應、團隊認同,及主動參與行為(1/2) | PAI PEI-YU | Principal Investigator | 2012.08 ~ 2013.07 | National Science and Technology Council |
Country | School Name | Department | Degree | Duration |
---|---|---|---|---|
UNITED KINGDOM | the University of Warwick | Warwick Business School | 博士 | 2008.09 ~ 2011.07 |
UNITED KINGDOM | 英國Stirling大學 | 出版學研究所 | 碩士 | 2004.09 ~ 2005.06 |
UNITED KINGDOM | 英國愛克西特大學 | 國際管理所 | 碩士 | 2002.09 ~ 2003.07 |
TAIWAN, REPUBLIC OF CHINA | 國立政治大學 | 企業管理(學)系 | 學士 | 1998.09 ~ 2002.06 |
Experience Category | Organization Title | Department | Job Title | Duration |
---|---|---|---|---|
Current | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 副教授 | 2024.02 ~ Up to today |
Current | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 副教授 | 2022.01 ~ 2023.08 |
Current | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 副教授 | 2016.08 ~ 2021.09 |
Current | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 助理教授 | 2013.01 ~ 2016.08 |
Current | NATIONAL CHENGCHI UNIVERSITY | Department of Business Administration | 助理教授 | 2012.02 ~ 2013.01 |
Honor Category | Year | Award Name | Awarding Unit |
---|---|---|---|
Inside School | 113 | 111學年度教學優良教師獎 (專業課程) | 政治大學 |
Inside School | 111 | 教學優良教師獎(專業課程 ) | 國立政治大學 |
Inside School | 111 | 109學年度「院教學優良教師」 | 商學院 |
Inside School | 110 | 國科會研究獎勵 | 科技部(國科會) |
Inside School | 110 | 108學年度教學優良教師獎 (專業課程) | 政治大學 |
Inside School | 109 | 107學年度「院教學特優教師」 | 商學院 |
Inside School | 108 | 教學優良教師獎(專業課程;教學特優(108專、105專、103專) ) | 國立政治大學 |
Inside School | 108 | 106學年度「院教學優良教師」 | 商學院 |
Inside School | 106 | 104學年度「院教學特優教師」 | 商學院 |
Inside School | 105 | 教學優良教師獎(專業課程) | 國立政治大學 |
Inside School | 105 | 學術研究優良獎 | 政治大學 |
Inside School | 105 | 103學年度教學優良教師獎 (專業課程) | 政治大學 |
Inside School | 104 | 102學年度「院教學特優教師」 | 商學院 |
Inside School | 103 | 教學優良教師獎(專業課程) | 國立政治大學 |
Inside School | 103 | 101學年度「院教學特優教師」 | 商學院 |