期刊論文
年度 論文名稱
1995 Lien-Ti Bei;Eithel M. Simpson, 1995, 'The Determinants of Consumers'' Purchase Decisions for Recycled Products: An Application of Acquisition-Transaction Utility Theory, ' Advances in Consumer Research, Vol.12, pp.257-261.(SSCI), vol. 163364, 1995
1994 洪順慶;王又鵬, 1994.07, '價格促銷策略對消費者再購行為影響之研究, '., vol. 118975, Jul. 1994
1994 洪順慶, 1994.03, '一個動態的消費品分類觀點, '., vol. 118974, Mar. 1994
1994 于卓民, 1994, '國際企業管理之大專教育, '., vol. 119312, Jan. 1994
1994 于卓民;Chang, C. E., 1994, 'Foreign Ownership and Cost Efficiency in U.S.Multinational Banking, '., vol. 119292, Jan. 1994
1994 于卓民, 1994, 'Country and Industry Determinants of United States Foreign Direct Investment, '., vol. 119290, Jan. 1994
1994 于卓民;Ulgado, F., 1994, 'Multinational Corporatioons from Developing Countries:Organizational and Managerial Practices of Asian Firms, '., vol. 119291, Jan. 1994
1994 洪順慶, 1994.01, '消費品類型，創新類型與新產品行銷策略關係之研究, ' 管理評論, Vol.13, No.1, pp.57-77., vol. A10461, Jan. 1994
1994 洪順慶;林靈宏, 1994.01, '消費品類型、創新類型與新產品行銷策略, '., vol. 120706, Jan. 1994
1994 洪順慶, 1994, '高等教育行銷的本質與管理教育行銷, ' pp.81-98., vol. 118965, Jan. 1994