期刊論文
年度 論文名稱
1996 Moonkyu Lee;樓永堅, 1996, 'Consumer Reliance on Intrinsic and Extrinsic Cues in Product Evaluations, ' Journal of Applied Business Research, Vol.12, No.1, pp.21-29., vol. 119269, 1996
1995 樓永堅, 1995.06, 'An Application of Item Response to Consumer Judgment, ' PROCEEDINGS OF THE SEVENTH BI-ANNUAL WORLD MARKETING CONGRESS, No.7, pp.112-116., vol. 119274, Jun. 1995
1995 樓永堅, 1995.06, 'A Categorization Approach to Market Segmentation, ' The Journal of National Chengchi University, No.70, pp.329-342., vol. 119270, Jun. 1995
1995 許士軍, 1995.06, '新管理典範下的企業倫理, '., vol. 120661, Jun. 1995
1995 洪順慶, 1995.06, '保證品質信號發射理論之消費者面實證, '., vol. 118550, Jun. 1995
1995 于卓民, 1995.05, '區域製造中心的成立與台灣中小企業的因應策略, '., vol. 119294, May. 1995
1995 洪順慶, 1995.04, '中小企業市場導向作為之探討, '., vol. 118976, Apr. 1995
1995 許士軍, 1995.02, '掌握競爭優勢的策略思考, '., vol. 120662, Feb. 1995
1995 于卓民, 1995, '織出一片天:致力於研發與技術的東榮纖維, '., vol. 119313, Jan. 1995
1995 于卓民, 1995, 'Firm Characteristics and Importing from Psychologically Distant Markets:The Case of Taiwanese Firms Importing from Europe, '., vol. 119295, Jan. 1995