期刊論文
年度 論文名稱
2004 吳思華, 2004, '文化創意的產業化思維（上）, ' 典藏今藝術, No.136, pp.114-117., vol. 404725, Jan. 2004
2004 吳思華, 2004, '文化創意的產業化思維（下）, ' 典藏今藝術, No.137, pp.134-137., vol. 404724, Jan. 2004
2004 蔡文鈞;賴鈺晶;吳思華, 2004, '知識型商品擴散模式之理論性探討, ' 科技管理學刊, Vol.9, No.3, pp.117-152.(TSSCI), vol. 190756, Jan. 2004
2004 別蓮蒂, 2004, '影響企業品牌傘策略背書效果的因素, ' 中山管理評論, Vol.12, No.2, pp.269-305.(TSSCI), vol. 198934, 2004
2004 別蓮蒂, 2004, '優勢與平位比較性廣告之策略運用及溝通效果, ' 管理學報, Vol.21, No.1, pp.47-62.(TSSCI), vol. 198933, 2004
2004 Lien-Ti Bei;Richard Widdows;Etta Y. I. Chen, 2004, 'Consumers'' Online Information Search Behavior and the Phenomena of Search versus Experience Products., ' Journal of Family and Economic Issues, Vol.25, No.4, pp.449-467., vol. 162238, 2004
2004 Lien-Ti Bei;Etta Y. I. Chen;Jong-Youn Rha;Richard Widdows, 2004, 'Consumers'' Online Information Search for a New Restaurant for Dining-Out: A Comparison of US and Taiwan Consumers, ' Journal of Food Service Business Research, Vol.6(3), No.1, pp.15-36., vol. 142948, 2004
2004 彭朱如*, 2004, '群對群的競合：以醫療策略聯盟為分析層次, ' 醫務管理, Vol.5, No.3, pp.288-302.(*為通訊作者), vol. 300354, 2004
2004 李雅櫻*;彭朱如*, 2004, '我國公辦民營醫院控制機制與經營績效之研究—以契約生命週期觀點, ' 中山管理評論, Vol.12, No.3, pp.465-506.(TSSCI)(*為通訊作者), vol. 300326, 2004
2004 彭朱如*, 2004, 'A Competition in Cooperation: Internal Competition within Healthcare Alliances in Taiwan, ' Competition Forum, Vol.2, No.1, pp.374-385.(*為通訊作者), vol. 300325, 2004