研討會論文
年度 論文名稱
2011 Raluca Cozma*;Kuan-Ju Chen, 2011, 'Congressional candidates’ use of Twitter during the 2010 midterm elections: A wasted opportunity?, ' the annual conference of the International Communication Association, International Communication Association.(*為通訊作者), 2011
2011 You, Chuang-Wen;Hao-Hua Chu;Lien-Ti Bei;Wei-Fehng Wang;Ju-hui Wei, 2011, 'Using a GPS Program on Smart Phone as a New Tool to Collect Pedestrain Route-Based Retail Data, ' The 18th International Conference on Recent Advances in Retailing and Services Science., 2011
2011 Tsai, Meng-Chun;Yung-Chien Lou;Lien-Ti Bei, 2011, 'Stand Ahead, Not Necessary to Be the Head: Who Is Responsible for a Composite Brand Extension?, ' AMA Summer Marketing Educators'' Conference., 2011
2010 羅明琇*;林則孟, 2010.12, '智慧樂活產銷優化計畫 – 安心食品案例, ' 第十六屆服務業管理研討會, 國立政治大學企業管理學系.(*為通訊作者), Dec. 2010
2010 Huang, K.F.;Yu, P.H.*, 2010.12, 'Experience in the Network: An Empirical Study for Taiwan’s Alliances, ' Asia Academy of Management (AAoM) International Conference, Asia Academy of Management.(SSCI)(*為通訊作者), Dec. 2010
2010 Li, S.*;Huang, K.F.;Chang, M., 2010.12, 'The Antecedents of Own Brand Marketing by OEM Supplier and the Moderating Effects of Niche Market and Power on the Forward Integration, ' Asia Academy of Management (AAoM) International Conference, Asia Academy of Management.(SSCI)(*為通訊作者), Dec. 2010
2010 Lin, K.H.;Huang, K.F.;Chang, Y.Y.;Jheng, C.H., 2010.12, 'The Influence of Attitude and Trust on Consumers’ Acceptance on Location-Based Services: An Explorative Study in Taiwan Market, ' Asia Academy of Management (AAoM) International Conference, Asia Academy of Management.(SSCI), Dec. 2010
2010 Lee, I.C.;Lin, Y.Y., 2010.12, 'The Creation of National Intellectual Capital: Form Hofstede''s National Culture Perspective, ' Asia Academy of Management Conference., Dec. 2010
2010 Tung, Y.C.;Lin, Y.Y.;Lin, Y.P., 2010.12, 'The Effect of Career Capital and Internal/ External Opportunities on International Career Choices, ' Asia Academy of Management Conference., Dec. 2010
2010 Yu, J.S.H.;Lin, C.Y.Y.;Egri, C.P.;Lo, C.W.H., 2010.12, 'Nature or nurture? A behavioral genetics view of CSR in China, Hong Kong and Taiwan, ' 2010 Asia Academy of Management Conference at Macau, Asia Academy of Management., Dec. 2010