研討會論文
年度 論文名稱
2015 Chang, C.C.*;Lin, C.Y.Y., 2015, 'Host country intellectual capital, inter-country distances and international market selection, ' Innovative ecosystems, joint intangibles and territories: The World Conference on Intellectual Capital for Communities 11th edition, The European Chair on Intellectual Capital, the University Paris-Sud.(*為通訊作者), Jan. 2015
2015 Yu, M.J.*;Lien, W.C.;Lin, Y.Y., 2015, 'Openness and Technological Innovation: The moderating effect of TMT characteristics, ' Asian Academy of Management 2015 Conference, Chinese University of Hong Kong.(*為通訊作者), Jan. 2015
2015 廖巍庭*;林月雲, 2015, '參賽動機、學習互動、參賽困境與個人能力發展關聯性之研究:以「2014年智慧鐵人創意競賽」為例, ' 台灣科技大學第十四屆管理新思維國際研討會, 台灣科技大學.(*為通訊作者), Jan. 2015
2015 Joe Phua*;Po-Lin Pan;Kuan-Ju Chen, 2015, 'Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans' evaluations of endorsed brands, ' the American Academy of Advertising Conference, American Academy of Advertising.(*為通訊作者), 2015
2015 Jhih-Syuan Lin*;Yongjun Sung;Kuan-Ju Chen, 2015, 'Stay of Leave: Examining the effect of brand identity fusion on consumers’ responses to brand transgressions, ' the Association for Consumer Research Conference, Association for Consumer Research.(*為通訊作者), 2015
2015 Jhih-Syuan Lin*;Kuan-Ju Chen;Yongjun Sung, 2015, 'How Pinteresting! Exploring global brands’ visual brand identity strategies, ' the Association for Consumer Research Conference, Association for Consumer Research Conference.(*為通訊作者), 2015
2015 Jhih-Syuan Lin;Kuan-Ju Chen*, 2015, 'Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism, ' the annual conference of the Chinese Communication Society, Chinese Communication Society.(*為通訊作者), 2015
2014 羅明琇*, 2014.12, '從顧客經營觀點談賣場轉型：百腦匯 (Buynow), ' 第二十屆服務業管理研討會, 國立政治大學企業管理學系.(*為通訊作者), Dec. 2014
2014 Gong, T.J.*;Chen, P.Y.;Yu, C.M.J.;Huang, K.F., 2014.12, 'Exploring the Slack-Performance Relationship in China: Strategic Similarity Perspective, ' Strategic Management Society’s (SMS) Special Conference on ‘Strategic Management in the Asian Century – Dealing with Dynamism, Diversity and Development’, Strategic Management Society.(SSCI)(*為通訊作者), Dec. 2014
2014 Wang, Y.D.*;Lin, C.Y.Y., 2014.12, 'From Doom to Boom: Green and Social innovation, ' ISPIM Asia-Pacific Innovation Forum, Singapore Management University.(*為通訊作者), Dec. 2014