研討會論文
年度 論文名稱
2016 洪叔民;吳至倫*;梁定澎, 2016.06, 'How behaviors on social network sites and online social capital influence social commerce: The case of Facebook, ' PACIS 2016, College of Management, National Chung Cheng University.(*為通訊作者), Jun. 2016
2016 Lin,C.Y.Y.*, 2016.06, 'Four way voice, ' 2016 XXVII ISPIM Innovation Conference Blending tomorrow’s innovation vintage, ISPIM.(*為通訊作者), Jun. 2016
2016 Chen, Yu-Shan Athena*;Bei, Lien-Ti, 2016.05, 'Structured Abstract: How the Logo Frame Impacts on Brand Extension, ' Academy of Marketing Science Annual Conference, Academy of Marketing Science.(*為通訊作者), May. 2016
2016 Chao, C.*;洪叔民, 2016.01, 'The valuation effects of accrual-based earnings management and real activities manipulation associated with the elimination of the form 20-F reconciliation requirement, ' Proceedings of 2016 Financial Accounting and Reporting Section Midyear Meeting, American Accounting Association, pp.TBD.(SCOPUS)(*為通訊作者), Jan. 2016
2016 Chen, M.Y.C.*;Yang, C.;Lin, C.Y.Y., 2016, 'Understanding the Effect of Management Innovation on Hospital Performance: The Role of Organizational Capital, ' 2016 Management Theory and Practice Conference, NTU Management Review.(*為通訊作者), Jan. 2016
2016 游銘仁*;許牧彥;林月雲;莊皓鈞, 2016, '廠商專佔能力策略和開放性的關係：探討創新類型的調節效果, ' 第四屆海峽兩岸科技管理學術年會, 長安大學.(*為通訊作者), Jan. 2016
2016 孫書恩*;林月雲, 2016, '台灣B型企業之企業社會責任的最佳實務研究, ' 2016創新研究國際學術研討會, 創新與創造力研究中心.(*為通訊作者), Jan. 2016
2016 呂葆光*;林月雲, 2016, '農業轉型結合社會企業與公平貿易之商業模式探討以卡維蘭為例, ' 2016創新研究國際學術研討會, 創新與創造力研究中心.(*為通訊作者), Jan. 2016
2016 Jhih-Syuan Lin;Kuan-Ju Chen*, 2016, 'Understanding the effect of social television on TV banding: A uses and gratifications Perspective, ' the annual conference of the Chinese Communication Society, Chinese Communication Society.(*為通訊作者), 2016
2016 Kuan-Ju Chen*;Jooyoung Kim, 2016, 'Brand anthropomorphization: An examination of the process of anthropomorphism and the anthropomorphism effects on advertising and brand outcomes, ' the annual conference of the European Marketing Academy, European Marketing Academy.(*為通訊作者), 2016