年度	2019
全部作者	樓永堅
論文名稱	Joseph W. Chang*;Kai-Yu Wang;Yung-Chien Lou, 2019.05, 'Variability of Brands: Perspectives of Perceived Entitativity, ' 2019 AMS Annual Conference, Academy of Marketing Science.(*為通訊作者)
發表日期	2019-05-01
ISI Number	424212