年度	2003
全部作者	別蓮蒂
論文名稱	Iung-Jeng Shen;Lien-Ti Bei, 2003.06, 'Cross-cultural Comparisons of Brand Personality in Print Media: The Case of Mainland China and Taiwan, ' The Advertising and Consumer Psychology Conference.
參考連結	http://nccur.lib.nccu.edu.tw/handle/140.119/25201
發表日期	2003-06-01
ISI Number	139035