期刊論文
年度 論文名稱
2011 Tsai, Meng-Chun*;Yung-Chien Lou;Lien-Ti Bei;Kent B. Monroe, 2011, 'Is the New Product Yours or Mine? A linguistic Perspective on Composite Brand Extensions., ' MSI reports, Working Paper Series, Vol.11, No.108, pp.NA.(*為通訊作者), vol. 361743, 2011
2011 別蓮蒂*;陳怡穆, 2011, '廣告量對品牌態度與購買率之長期影響, ' 管理學報, Vol.28, No.6, pp.545-563.(TSSCI)(*為通訊作者), vol. 339761, 2011
2011 Shen, Yung-Cheng*;Lien-ti Bei*;Chi-Hsien Chu, 2011, 'Consumer Evaluations of Brand Extension: the Roles of Case-based Reminding on Brand-to-brand Similarity., ' Psychology and Marketing, Vol.28, No.1, pp.91-113.(SSCI)(*為通訊作者), vol. 310811, 2011
2011 Bei, Lien-ti*;Chi-Hsien Chu;Yung-Cheng Shen, 2011, 'Positioning Brand Extensions in Comparative Advertising: An Assessment of the Roles of Comparative Brand Similarity, Comparative Claims, and Consumer Product Knowledge, ' Journal of Marketing Communications, Vol.17, No.4, pp.229-244.(*為通訊作者), vol. 310055, 2011
2010 黃瑞傑;王豫萱*;胡昌亞, 2010.12, '羅氏工作成癮測驗中文版心理計量特質之檢驗, ' 測驗學刊,.(TSSCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 339634, Dec. 2010
2010 Yu-Chen Wei*;韓志翔;I-Chieh Hsu, 2010.10, 'High-performance HR practices and OCB: A cross-level investigation of a casual path, ' International Journal of Human Resource Management, Vol.21, No.10, pp.1631-1648.(SSCI)(*為通訊作者), vol. 321862, Oct. 2010
2010 張婷玥*;洪順慶, 2010.09, 'Conceptualizing and measuring experience quality: the customer''s, ' The Service Industries Journal, Vol.30, No.14, pp.2401-2419.(SSCI)(*為通訊作者), vol. 336531, Sep. 2010
2010 韓志翔*;Hsu-Hsin Chiang;Aihwa Chang, 2010.08, 'Employee participation in decision making, psychological ownership and knowledge sharing: Mediating role of organizational commitment, ' International Journal of Human Resource Management,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 321863, Aug. 2010
2010 黃國峯*;于卓民;司徒達賢, 2010.06, 'R&D Collaborations in a Cluster: An Empirical Study for the Taiwan’s Hsinchu Science Park, ' 台大管理論叢, Vol.21, No.1, pp.47-82.(TSSCI, 科技部管理一學門推薦期刊)(*為通訊作者), vol. 304984, Jun. 2010
2010 Tsai, W. C.;Huang, T. C.;Wu, C. Y.*;Lo, I. H., 2010.06, 'Disentangling the Effects of Applicant Defensive Impression Management Tactics in Job Interviews, ' International Journal of Selection and Assessment, Vol.18, No.2, pp.131-140.(SSCI)(*為通訊作者), vol. 290135, Jun. 2010