楊凱貽
職稱 助理教授
姓名 楊凱貽
電子郵件
研究專長 消費者行為研究, 永續行銷策略, 倫理消費議題
授課領域 行銷管理, 永續行銷
學歷 倫敦國王學院行銷博士(2025)
年度 論文名稱
2025 Kai-Yi Young*;Shintaro Okazaki;Jörg Henseler, 2025.02, 'The ineffectiveness of threat in green CSR communication among luxury cruise travelers: Insights from theory of hedonic moral hypocrisy, ' 2025 American Marketing Association (AMA) Winter Academic Conference, American Marketing Association (AMA).(*為通訊作者), Feb. 2025
2024 Chu-Yen Pai*;Kai-Yi Young;Luke Ingalls Liska;Debra Laverie, 2024.11, 'Beyond the surface: Tackling food waste with background stories of ugly produce, ' Society for Marketing Advances (SMA) 2024, Society for Marketing Advances (SMA).(*為通訊作者), Nov. 2024
2024 Kai-Yi Young*;Shintaro Okazaki;Jörg Henseler, 2024.06, 'What makes threat ineffective in sustainability communication? The role of psychological reactance and green hypocrisy, ' 22nd International Conference on Research in Advertising (ICORIA) 2024, ICORIA.(*為通訊作者), Jun. 2024
2023 Anna Dubiel*;Shintaro Okazaki;Alejandra Alonso Tak;Kai-Yi Young, 2023.09, 'Ethical education in business school curriculum: Through text-analysis of students’ reflection reports, ' 10th Responsible Management Education Research Conference 2023, RMER.(*為通訊作者), Sep. 2023
2023 Hairong Li*;Shintaro Okazaki;Kai-Yi Young, 2023.06, 'Conceptualization of advertising context for the age of AI, ' 21st International Conference on Research in Advertising (ICORIA) 2023, ICORIA.(*為通訊作者), Jun. 2023
2023 Kai-Yi Young*;Shintaro Okazaki;Fatima Wang, 2023.06, 'The power of threat and efficacy in green communication: Is threat still effective?, ' 21st International Conference on Research in Advertising (ICORIA) 2023, ICORIA.(*為通訊作者), Jun. 2023
年度 書名
2026 Kai-Yi Young*;Shintaro Okazaki;Jörg Henseler, 2026.01, 'The psychological hindrance of threat appeals in green CSR communication, ' Moving Forward, Looking Back: Advertising in the Advent of AI, Springer, pp.247-257.(*為通訊作者), 143935, Jan. 2026
2024 Kai-Yi Young*;Shintaro Okazaki;Fatima Wang, 2024.08, 'The power of threat and efficacy in green communication: Is threat still effective?, ' Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability, Springer, pp.255-264.(*為通訊作者), 143937, Aug. 2024
國家 學校名稱 系所 學位 期間
英國 英國倫敦大學國王學院 行銷學系 博士 2021.10 ~ 2025.11
經歷類別 服務機關名稱 單位 職務 期間
校內本職 政治大學 企業管理學系 助理教授 2026.02 ~ 迄今