陳冠儒 | 國立政治大學企業管理學系

職稱	副教授
姓名	陳冠儒
電子郵件	kuanjuc@nccu.edu.tw
聯絡電話	81203
研究專長	數位與社群媒體行銷、消費者品牌關係管理、整合行銷傳播
授課領域	數位與社群媒體行銷、消費者品牌關係管理、整合行銷傳播

年度	論文名稱
2021	Kuan-Ju Chen;Jhih-Syuan Lin, 2021.09, 'Revisiting the effects of anthropomorphism on brand relationship outcomes: The moderating role of psychological disposition, ' European Journal of Marketing, pp.2174-2200.(SSCI)(為通訊作者), 430516
2021	Kuan-Ju Chen;Jhih-Syuan Lin;Yan Shan, 2021.06, 'Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent, ' Journal of Consumer Behaviour, pp.1-13.(SSCI)(為通訊作者), 430610
2020	Yan Shan;Kuan-Ju Chen;Jhih-Syuan Lin, 2020.07, 'When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motive, ' International Journal of Advertising, Vol.39, No.5, pp.590-610.(SSCI)(為通訊作者), 425678
2019	Kuan-Ju Chen;Chia-Tung Chao, 2019.06, 'Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value, ' Marketing Review, Vol.16, No.1, pp.53-80.(EBSCO)(為通訊作者), 422992
2019	Kuan-Ju Chen;Hoi Ling Cheung, 2019.06, 'Unlocking the power of ephemeral content: The roles of motivations, gratification, need for closure, and engagement, ' Computers in Human Behavior, Vol.97, pp.67-74.(SSCI)(為通訊作者), 422991
2018	Jhih-Syuan Lin;Kuan-Ju Chen;Yongjun Sung, 2018, 'Understanding the nature, uses and gratifications of social television: Implications for developing viewer engagement and network loyalty, ' Journal of Broadcasting & Electronic Media, Vol.62, No.1, pp.1-20.(SSCI)(為通訊作者), 422995
2018	Joe Phua;Po-Lin Pan;Kuan-Ju Chen, 2018, 'Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans’ brand evaluations, ' Online Information Review, Vol.42, No.4, pp.438-450.(SSCI)(為通訊作者), 422993
2017	Kuan-Ju Chen;Jooyoung Kim, 2017, 'Humanizing brands: An examination of the psychological process of anthropomorphism and its effects on consumer responses, ' Journal of Marketing Management, Vol.5, No.2, pp.1-11.(EBSCO)(為通訊作者), 422996
2016	Jhih-Syuan Lin;Yongjun Sung;Kuan-Ju Chen, 2016, 'Social television: Examining the antecedents and consequences of connected TV viewing, ' Computers in Human Behavior, Vol.58, pp.171-178.(SSCI)(為通訊作者), 422998
2016	Kuan-Ju Chen;Joe Phua, 2016, 'Self-categorization process in sport: An examination of the "Linsanity" phenomenon in Taiwan, ' Sport Management Review, Vol.19, pp.431-440.(SSCI)(為通訊作者), 422997
2015	Kuan-Ju Chen;Jhih-Syuan Lin;Jung Hwa Choi;Jung Min Hahm, 2015, 'Would you be my friend? An examination of global marketers' brand personification strategies in social media, ' Journal of Interactive Advertising, Vol.15, No.2, pp.1-14.(PsychINFO)(為通訊作者), 423000
2015	Kuan-Ju Chen;Jooyoung Kim;Jhih-Syuan, 2015, 'The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation, ' Journal of Consumer Behaviour, Vol.14, No.3, pp.208-218.(SSCI)(為通訊作者), 422999
2013	Raluca Cozma;Kuan-Ju Chen, 2013, 'What’s in a tweet? Foreign correspondents’ use of social media, ' Journalism Practice, Vol.7, No.1, pp.33-46.(SCOPUS)(為通訊作者), 423001

年度	論文名稱
2020	Kuan-Ju Chen;Jhih-Syuan Lin, 2020.05, 'Examining Consumers’ Processing of Brand Personification Strategies through the Lens of Anthropomorphism, ' the annual conference of the European Marketing Academy, European Marketing Academy.(為通訊作者)
2019	Kuan-Ju Chen;Jhih-Syuan Lin;Yan Shan, 2019, 'Influencer Marketing in China: Examining the Psychological Mechanism of Processing Branded Content in Social Media, ' the annual conference of the European Marketing Academy, European Marketing Academy.(為通訊作者)
2018	Yan Shan;Kuan-Ju Chen;Jhih-Syuan Lin, 2018, 'When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives, ' the American Academy of Advertising Conference, American Academy of Advertising.(為通訊作者)
2018	Jhih-Syuan Lin;Kuan-Ju Chen, 2018, 'Examining the antecedent and consequences of consumer engagement with visual branded content on Pinterest, ' the Global Marketing Conference, Global Alliance of Marketing & Management Associations.(為通訊作者)
2018	Kuan-Ju Chen;Chia-Tung Chao, 2018, 'Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value, ' the annual conference of the Taiwan Marketing Research Association, Taiwan Marketing Research Association.(為通訊作者)
2018	Kuan-Ju Chen;Jhih-Syuan Lin;Yan Shan, 2018, 'Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem, ' the International Conference on Research in Advertising, European Academy of Advertising.(為通訊作者)
2017	Kuan-Ju Chen, 2017, 'Humanizing the brands: An examination of the antecedents and consequences of anthropomorphism, ' the International Conference on Research in Advertising, European Academy of Advertising.(為通訊作者)
2016	Jhih-Syuan Lin;Kuan-Ju Chen, 2016, 'Understanding the effect of social television on TV banding: A uses and gratifications Perspective, ' the annual conference of the Chinese Communication Society, Chinese Communication Society.(為通訊作者)
2016	Kuan-Ju Chen;Jooyoung Kim, 2016, 'Brand anthropomorphization: An examination of the process of anthropomorphism and the anthropomorphism effects on advertising and brand outcomes, ' the annual conference of the European Marketing Academy, European Marketing Academy.(為通訊作者)
2015	Joe Phua;Po-Lin Pan;Kuan-Ju Chen, 2015, 'Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans' evaluations of endorsed brands, ' the American Academy of Advertising Conference, American Academy of Advertising.(為通訊作者)
2015	Jhih-Syuan Lin;Yongjun Sung;Kuan-Ju Chen, 2015, 'Stay of Leave: Examining the effect of brand identity fusion on consumers’ responses to brand transgressions, ' the Association for Consumer Research Conference, Association for Consumer Research.(為通訊作者)
2015	Jhih-Syuan Lin;Kuan-Ju Chen;Yongjun Sung, 2015, 'How Pinteresting! Exploring global brands’ visual brand identity strategies, ' the Association for Consumer Research Conference, Association for Consumer Research Conference.(為通訊作者)
2015	Jhih-Syuan Lin;Kuan-Ju Chen, 2015, 'Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism, ' the annual conference of the Chinese Communication Society, Chinese Communication Society.(為通訊作者)
2014	Kuan-Ju Chen;Jooyoung Kim;Jhih-Syuan Lin, 2014, 'Exploring source effects of Facebook posts: The importance of affective and cognitive elaborations in attitude formation, ' the American Academy of Advertising Conference, American Academy of Advertising.(為通訊作者)
2014	Kuan-Ju Chen;Jhih-Syuan Lin, 2014, 'An empirical examination of viewers' TV show commitment and social TV uses in TV show-viewer relationships, ' the annual conference of the Chinese Communication Society, Chinese Communication Society.(為通訊作者)
2013	Kuan-Ju Chen, 2013, 'The role of cultural identity in self-expressive identification on social media, ' the Southeastern Chinese Young Scholar Research Symposium, Southeastern Chinese Scholar Association.(為通訊作者)
2013	Kuan-Ju Chen;Soobin Bae;Stephen Morgan;Stephanie Stevens;Jung Min Hahm;Leonard N. Reid, 2013, 'A content analysis of replications in consumer behavior journals, 1992-2011, ' the American Academy of Advertising Global Conference, American Academy of Advertising.(為通訊作者)
2013	Kuan-Ju Chen;Jhih-Syuan Lin;Jung Hwa Choi;Jung Min Hahm, 2013, 'Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships, ' the American Academy of Advertising Global Conference, American Academy of Advertising.(為通訊作者)
2013	Jhih-Syuan Lin;Kuan-Ju Chen;Yongjun Sung, 2013, 'Forgiving brand failures: The role of brand relationship commitment, ' the Frontiers in Service Conference, Frontiers in Service.(為通訊作者)
2013	Kuan-Ju Chen, 2013, 'Critical political economy on social media: The power of audience, ' the annual conference of the Chinese Communication Society, Chinese Communication Society.(為通訊作者)
2013	Kuan-Ju Chen;Joe Phua, 2013, 'Does culture matter in sport? The moderating role of cultural identity in self-expressive identification and sport engagement, ' the annual conference of the Association for Education in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication.(為通訊作者)
2012	Harmut Koenitz;Kuan-Ju Chen, 2012, 'Genres, structures and strategies in interactive digital narratives: Analyzing a body of works created in ASAPS, ' the International Conference on Interactive Digital Storytelling, Interactive Digital Storytelling Association.(為通訊作者)
2012	Raluca Cozma;Kuan-Ju Chen, 2012, 'Breaking tweets: Foreign correspondents’ uses of Twitter, ' the annual conference of the International Studies Association, International Studies Association.(為通訊作者)
2012	Kuan-Ju Chen, 2012, 'Evaluation of the theory of planned behavior, ' the annual conference of the Association for Education in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication.(為通訊作者)
2011	Raluca Cozma;Kuan-Ju Chen, 2011, 'Congressional candidates’ use of Twitter during the 2010 midterm elections: A wasted opportunity?, ' the annual conference of the International Communication Association, International Communication Association.(為通訊作者)

計畫類別	年度	計畫名稱	參與人	職稱/擔任之工作	計畫期間	補助/委託或合作機構
科技部	111	從擬社會認同至跨擬社交關係：深入探究影響者行銷之現象	陳冠儒	計畫主持人	2022.08 ~ 2023.07	科技部
科技部	107	你會原諒我嗎?探索擬人論與觀點取替心理機制於消費者寬恕品牌過失之行為研究(2/2)	陳冠儒	計畫主持人	2019.08 ~ 2021.01	科技部
科技部	106	人性化品牌：探究消費者心理傾向對於擬人觀機制行使與品牌評估之影響	陳冠儒	計畫主持人	2017.08 ~ 2018.07	國立中央大學
科技部	105	族群認同在自我類別化過程及贊助式行銷反應所扮演之角色：探究台灣「林來瘋」現象	陳冠儒	計畫主持人	2016.08 ~ 2017.10	國立中央大學
科技部	104	品牌擬人化：消費者擬人觀建構過程與其對廣告、品牌影響力之探究	陳冠儒	計畫主持人	2015.12 ~ 2017.01	國立中央大學

國家	學校名稱	系所	期間
美國	美國喬治亞大學	大眾傳播研究所	2011.08 ~ 2015.05
	美國愛荷華州立大學	新聞與傳播研究所	2009.09 ~ 2011.08
	國立彰化師範大學	英語學系	2004.09 ~ 2008.06

經歷類別	服務機關名稱	單位	職務	期間
校內本職	政治大學	企業管理學系	副教授	2021.08 ~ 迄今
校內本職	政治大學	企業管理學系	助理教授	2019.08 ~ 2021.08