陳冠儒
職稱 副教授
姓名 陳冠儒
電子郵件 kuanjuc@nccu.edu.tw
聯絡電話 81203
研究專長 數位與社群媒體行銷、消費者品牌關係管理、整合行銷傳播
授課領域 數位與社群媒體行銷、消費者品牌關係管理、整合行銷傳播
學歷 美國喬治亞大學大眾傳播博士 (2015)
年度 論文名稱
2021 Kuan-Ju Chen*;Jhih-Syuan Lin;Yan Shan, 2021.12, 'Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent, ' Journal of Consumer Behaviour, Vol.20, No.6, pp.1436-1448.(SSCI)(*為通訊作者), vol. 430610, Dec. 2021
2021 Kuan-Ju Chen*;Jhih-Syuan Lin, 2021.09, 'Revisiting the effects of anthropomorphism on brand relationship outcomes: The moderating role of psychological disposition, ' European Journal of Marketing, Vol.55, No.8, pp.2174-2200.(*為通訊作者), vol. 430516, Sep. 2021
2020 Yan Shan;Kuan-Ju Chen*;Jhih-Syuan Lin, 2020.07, 'When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motive, ' International Journal of Advertising, Vol.39, No.5, pp.590-610.(SSCI)(*為通訊作者), vol. 425678, Jul. 2020
2019 Kuan-Ju Chen*;Chia-Tung Chao, 2019.06, 'Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value, ' Marketing Review, Vol.16, No.1, pp.53-80.(EBSCO)(*為通訊作者), vol. 422992, Jun. 2019
2019 Kuan-Ju Chen*;Hoi Ling Cheung, 2019.06, 'Unlocking the power of ephemeral content: The roles of motivations, gratification, need for closure, and engagement, ' Computers in Human Behavior, Vol.97, pp.67-74.(SSCI)(*為通訊作者), vol. 422991, Jun. 2019
2018 Jhih-Syuan Lin;Kuan-Ju Chen;Yongjun Sung*, 2018, 'Understanding the nature, uses and gratifications of social television: Implications for developing viewer engagement and network loyalty, ' Journal of Broadcasting & Electronic Media, Vol.62, No.1, pp.1-20.(SSCI)(*為通訊作者), vol. 422995, Jan. 2018
2018 Joe Phua*;Po-Lin Pan;Kuan-Ju Chen, 2018, 'Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans’ brand evaluations, ' Online Information Review, Vol.42, No.4, pp.438-450.(SSCI)(*為通訊作者), vol. 422993, Jan. 2018
2017 Kuan-Ju Chen*;Jooyoung Kim, 2017, 'Humanizing brands: An examination of the psychological process of anthropomorphism and its effects on consumer responses, ' Journal of Marketing Management, Vol.5, No.2, pp.1-11.(EBSCO)(*為通訊作者), vol. 422996, Jan. 2017
2016 Jhih-Syuan Lin*;Yongjun Sung;Kuan-Ju Chen, 2016, 'Social television: Examining the antecedents and consequences of connected TV viewing, ' Computers in Human Behavior, Vol.58, pp.171-178.(SSCI)(*為通訊作者), vol. 422998, Jan. 2016
2016 Kuan-Ju Chen*;Joe Phua, 2016, 'Self-categorization process in sport: An examination of the "Linsanity" phenomenon in Taiwan, ' Sport Management Review, Vol.19, pp.431-440.(SSCI)(*為通訊作者), vol. 422997, Jan. 2016
2015 Kuan-Ju Chen*;Jhih-Syuan Lin;Jung Hwa Choi;Jung Min Hahm, 2015, 'Would you be my friend? An examination of global marketers' brand personification strategies in social media, ' Journal of Interactive Advertising, Vol.15, No.2, pp.1-14.(PsychINFO)(*為通訊作者), vol. 423000, Jan. 2015
2015 Kuan-Ju Chen*;Jooyoung Kim;Jhih-Syuan, 2015, 'The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation, ' Journal of Consumer Behaviour, Vol.14, No.3, pp.208-218.(SSCI)(*為通訊作者), vol. 422999, Jan. 2015
2013 Raluca Cozma*;Kuan-Ju Chen, 2013, 'What’s in a tweet? Foreign correspondents’ use of social media, ' Journalism Practice, Vol.7, No.1, pp.33-46.(SCOPUS)(*為通訊作者), vol. 423001, Jan. 2013
年度 論文名稱
2023 Po-Han Wu;Kuan-Ju Chen*, 2023.07, 'Telling a Good Story from a Bad Company: Examining the Effects of Narrative Richness and Moral Imagination on Consumer Emotions, Attitude, and Behavioral Intention, ' Global Marketing Conference, Global Alliance of Marketing & Management Associations.(*為通訊作者), Jul. 2023
2023 Tzu-Yu Chen*;Kuan-Ju Chen, 2023.03, 'How to create the sustainable label in hotel management from the perspective of TPB? The roles of CSR fit and CSR authenticity., ' International Conference on Tourism Sciences (ICTS2023), ICTS2023 Organizing Committee.(*為通訊作者), Mar. 2023
2020 Kuan-Ju Chen*;Jhih-Syuan Lin, 2020.05, 'Examining Consumers’ Processing of Brand Personification Strategies through the Lens of Anthropomorphism, ' the annual conference of the European Marketing Academy, European Marketing Academy.(*為通訊作者), May. 2020
2019 Kuan-Ju Chen*;Jhih-Syuan Lin;Yan Shan, 2019, 'Influencer Marketing in China: Examining the Psychological Mechanism of Processing Branded Content in Social Media, ' the annual conference of the European Marketing Academy, European Marketing Academy.(*為通訊作者), Jan. 2019
2018 Yan Shan*;Kuan-Ju Chen;Jhih-Syuan Lin, 2018, 'When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives, ' the American Academy of Advertising Conference, American Academy of Advertising.(*為通訊作者), Jan. 2018
2018 Jhih-Syuan Lin;Kuan-Ju Chen*, 2018, 'Examining the antecedent and consequences of consumer engagement with visual branded content on Pinterest, ' the Global Marketing Conference, Global Alliance of Marketing & Management Associations.(*為通訊作者), Jan. 2018
2018 Kuan-Ju Chen*;Chia-Tung Chao, 2018, 'Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value, ' the annual conference of the Taiwan Marketing Research Association, Taiwan Marketing Research Association.(*為通訊作者), Jan. 2018
2018 Kuan-Ju Chen*;Jhih-Syuan Lin;Yan Shan, 2018, 'Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem, ' the International Conference on Research in Advertising, European Academy of Advertising.(*為通訊作者), Jan. 2018
2017 Kuan-Ju Chen*, 2017, 'Humanizing the brands: An examination of the antecedents and consequences of anthropomorphism, ' the International Conference on Research in Advertising, European Academy of Advertising.(*為通訊作者), Jan. 2017
2016 Jhih-Syuan Lin;Kuan-Ju Chen*, 2016, 'Understanding the effect of social television on TV banding: A uses and gratifications Perspective, ' the annual conference of the Chinese Communication Society, Chinese Communication Society.(*為通訊作者), Jan. 2016
2016 Kuan-Ju Chen*;Jooyoung Kim, 2016, 'Brand anthropomorphization: An examination of the process of anthropomorphism and the anthropomorphism effects on advertising and brand outcomes, ' the annual conference of the European Marketing Academy, European Marketing Academy.(*為通訊作者), Jan. 2016
2015 Joe Phua*;Po-Lin Pan;Kuan-Ju Chen, 2015, 'Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans' evaluations of endorsed brands, ' the American Academy of Advertising Conference, American Academy of Advertising.(*為通訊作者), Jan. 2015
2015 Jhih-Syuan Lin*;Yongjun Sung;Kuan-Ju Chen, 2015, 'Stay of Leave: Examining the effect of brand identity fusion on consumers’ responses to brand transgressions, ' the Association for Consumer Research Conference, Association for Consumer Research.(*為通訊作者), Jan. 2015
2015 Jhih-Syuan Lin*;Kuan-Ju Chen;Yongjun Sung, 2015, 'How Pinteresting! Exploring global brands’ visual brand identity strategies, ' the Association for Consumer Research Conference, Association for Consumer Research Conference.(*為通訊作者), Jan. 2015
2015 Jhih-Syuan Lin;Kuan-Ju Chen*, 2015, 'Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism, ' the annual conference of the Chinese Communication Society, Chinese Communication Society.(*為通訊作者), Jan. 2015
2014 Kuan-Ju Chen*;Jooyoung Kim;Jhih-Syuan Lin, 2014, 'Exploring source effects of Facebook posts: The importance of affective and cognitive elaborations in attitude formation, ' the American Academy of Advertising Conference, American Academy of Advertising.(*為通訊作者), Jan. 2014
2014 Kuan-Ju Chen*;Jhih-Syuan Lin, 2014, 'An empirical examination of viewers' TV show commitment and social TV uses in TV show-viewer relationships, ' the annual conference of the Chinese Communication Society, Chinese Communication Society.(*為通訊作者), Jan. 2014
2013 Kuan-Ju Chen*, 2013, 'The role of cultural identity in self-expressive identification on social media, ' the Southeastern Chinese Young Scholar Research Symposium, Southeastern Chinese Scholar Association.(*為通訊作者), Jan. 2013
2013 Kuan-Ju Chen*;Soobin Bae;Stephen Morgan;Stephanie Stevens;Jung Min Hahm;Leonard N. Reid, 2013, 'A content analysis of replications in consumer behavior journals, 1992-2011, ' the American Academy of Advertising Global Conference, American Academy of Advertising.(*為通訊作者), Jan. 2013
2013 Kuan-Ju Chen*;Jhih-Syuan Lin;Jung Hwa Choi;Jung Min Hahm, 2013, 'Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships, ' the American Academy of Advertising Global Conference, American Academy of Advertising.(*為通訊作者), Jan. 2013
2013 Jhih-Syuan Lin;Kuan-Ju Chen*;Yongjun Sung, 2013, 'Forgiving brand failures: The role of brand relationship commitment, ' the Frontiers in Service Conference, Frontiers in Service.(*為通訊作者), Jan. 2013
2013 Kuan-Ju Chen*, 2013, 'Critical political economy on social media: The power of audience, ' the annual conference of the Chinese Communication Society, Chinese Communication Society.(*為通訊作者), Jan. 2013
2013 Kuan-Ju Chen*;Joe Phua, 2013, 'Does culture matter in sport? The moderating role of cultural identity in self-expressive identification and sport engagement, ' the annual conference of the Association for Education in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication.(*為通訊作者), Jan. 2013
2012 Harmut Koenitz*;Kuan-Ju Chen, 2012, 'Genres, structures and strategies in interactive digital narratives: Analyzing a body of works created in ASAPS, ' the International Conference on Interactive Digital Storytelling, Interactive Digital Storytelling Association.(*為通訊作者), Jan. 2012
2012 Raluca Cozma*;Kuan-Ju Chen, 2012, 'Breaking tweets: Foreign correspondents’ uses of Twitter, ' the annual conference of the International Studies Association, International Studies Association.(*為通訊作者), Jan. 2012
2012 Kuan-Ju Chen*, 2012, 'Evaluation of the theory of planned behavior, ' the annual conference of the Association for Education in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication.(*為通訊作者), Jan. 2012
2011 Raluca Cozma*;Kuan-Ju Chen, 2011, 'Congressional candidates’ use of Twitter during the 2010 midterm elections: A wasted opportunity?, ' the annual conference of the International Communication Association, International Communication Association.(*為通訊作者), Jan. 2011
計畫類別 年度 計畫名稱 參與人 職稱/擔任之工作 計畫期間 補助/委託或合作機構
科技部 111 從擬社會認同至跨擬社交關係：深入探究影響者行銷之現象 陳冠儒 計畫主持人 2022.08 ~ 2023.07 國科會
科技部 107 你會原諒我嗎?探索擬人論與觀點取替心理機制於消費者寬恕品牌過失之行為研究(2/2) 陳冠儒 計畫主持人 2019.08 ~ 2021.01 國科會
科技部 106 人性化品牌：探究消費者心理傾向對於擬人觀機制行使與品牌評估之影響 陳冠儒 計畫主持人 2017.08 ~ 2018.07 國立中央大學
科技部 105 族群認同在自我類別化過程及贊助式行銷反應所扮演之角色：探究台灣「林來瘋」現象 陳冠儒 計畫主持人 2016.08 ~ 2017.10 國立中央大學
科技部 104 品牌擬人化：消費者擬人觀建構過程與其對廣告、品牌影響力之探究 陳冠儒 計畫主持人 2015.12 ~ 2017.01 國立中央大學
國家 學校名稱 系所 期間
美國 美國喬治亞大學 大眾傳播研究所 2011.08 ~ 2015.05
美國愛荷華州立大學 新聞與傳播研究所 2009.09 ~ 2011.08
國立彰化師範大學 英語學系 2004.09 ~ 2008.06
經歷類別 服務機關名稱 單位 職務 期間
校內本職 政治大學 企業管理學系 副教授 2021.08 ~ 迄今
校內本職 政治大學 企業管理學系 助理教授 2019.08 ~ 2021.08