期刊论文

年度 论文名称
2019 Chen, Yu-Shan Athena*;Lien-Ti Bei, 2019, 'Free the Brand: How a Logo Frame Influences the Potentiality of Brand Extensions, ' Journal of Brand Management, Vol.26, No.4, pp.349–364.(SSCI)(*为通讯作者), 423684
2019 Chia-Chi Wu;Yen-Liang Chen*;Kwei Tang, 2019, 'Cost-Sensitive Decision Tree with Multiple Resource Constraints, ' Applied Intelligence, Vol.49, No.10, pp.3765-3872.(SCI)(*为通讯作者), 424242
2019 Chen, Yu-Shan Athena*;Lien-Ti Bei, 2019, 'The Effects of Logo Frame Design on Brand Extensions, ' Journal of Product & Brand Management,.(SSCI)(*为通讯作者)(本论着未刊登但已被接受), 423687
2019 Yan Shan;Kuan-Ju Chen*;Jhih-Syuan Lin, 2019, 'When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive, ' International Journal of Advertising,.(SSCI)(*为通讯作者)(本论着未刊登但已被接受), 425678
2019 Kuan-Ju Chen*;Hoi Ling Cheung, 2019, 'Unlocking the power of ephemeral content: The roles of motivations, gratification, need for closure, and engagement, ' Computers in Human Behavior, Vol.97, pp.67-74.(SSCI)(*为通讯作者), 422991
2019 Kuan-Ju Chen*;Chia-Tung Chao, 2019, 'Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value, ' Marketing Review, Vol.16, No.1, pp.53-80.(EBSCO)(*为通讯作者), 422992
2019 黄士修*;于卓民;巫立宇, 2019.01, 'ICT 国际品牌之通路管理方案-以台湾惠普资讯科技股份有限公司为例, ' 产业与管理論坛, Vol.20, No.4, pp.4-21.(TSSCI)(*为通讯作者), 421295
2018 郑莹妮*;胡昌亚;王中豫;简世文, 2018.12, '强制处罚权施行效果:检验恨铁不成钢规范及主管与部属交换关系的调节效果, ' 本土心理学研究, Vol.49, pp.277-327.(TSSCI)(*为通讯作者), 421408
2018 陈立民*;张玮伦, 2018.12, 'Under what conditions can an application service firm with in-house computing benefit from cloudbursting?, ' European Journal of Operational Research,.(SSCI, SCI)(*为通讯作者)(本论着未刊登但已被接受), 421239
2018 黄琼亿*;黄家齐, 2018.11, '一起快乐合作吧!团队调节焦点、团队情感氛围与团队绩效的关系:转换型领导的调节中介模型, ' 组织与管理,.(TSSCI, 科技部管理一学门推荐期刊)(*为通讯作者)(本论着未刊登但已被接受), 423791