朴 星俊
专任
职称 助理教授
姓名 朴 星俊
电子邮件 park@nccu.edu.tw
研究专长 行销策略, 数码行销, 旅游行销
授课领域 行销管理, 行销研究
年度 论文名称
2020 Sungjun (Steven) Park*;Byungho Park*, 2020.06, 'Advertising on Mobile Apps Vs. Mobile Web: Which is Better for Ad Recognition and Willingness to Buy New Products?, ' Journal of Advertising Research, pp.Forthcoming.(SSCI)(*为通讯作者)(本论着未刊登但已被接受), 425429
2019 Byungho Park;Hyeseung Chang;Sungjun (Steven) Park*, 2019.05, 'Adoption of digital devices for children education: Korean case, ' Telematics and Informatics, Vol.38, pp.247~256.(SSCI)(*为通讯作者), 423434
2018 Heejung Lee;Hyeseung Chang;Sungjun (Steven) Park*, 2018.08, 'A New Direction for South Korean Universities in the Age of Low Birth Rates and Low Retention Rate - The Importance of Social Relationships, ' Journal of Product Research, Vol.36, No.4, pp.71-77.(韩语(文))(*为通讯作者), 423435
2018 Sungjun (Steven) Park;Heejung Lee*, 2018.04, 'Identifying 'Selling Points' of Australia as a Product: Destination Marketing through the Market Segmentation Approach, ' Journal of Product Research, Vol.36, No.2, pp.23-31.(*为通讯作者), 423439
2018 Sungjun (Steven) Park;Heejung Lee*, 2018.04, 'Motivating Chinese Consumers to Revisit Korea: Moderating Effect of Mobile Usage, ' Journal of Distribution and Management Research, Vol.21, No.2, pp.5-14.(KCI)(韩语(文))(*为通讯作者), 423440
2018 Sungjun (Steven) Park;Heejung Lee*, 2018.03, 'How to Overcome Mobile Addiction? Leisure Activities and Life-Satisfaction, ' Journal of Engineering and Applied Sciences, Vol.13, No.4, pp.998-1001.(SCOPUS)(*为通讯作者), 423441
2018 Sungjun (Steven) Park;Heejung Lee*, 2018.02, 'How has Chinese Perception toward South Korea Changed After THAAD? Implications to Korean Tourism Industry and Marketing Channels, ' Korea Logistics Review, Vol.28, No.1, pp.11-24.(KCI)(韩语(文))(*为通讯作者), 423443
计画类别 年度 计画名称 参与人 职称/担任之工作 计画期间 补助/委讬或合作机构
科技部 108 消费者采用人工智能服务机器人之模式:跨产业与跨国(台湾VS韩国)之研究 朴星俊 计画主持人 2019.10 ~ 2020.09 科技部
学校名称 系所 学位 期间
韩国科学技术院 Management Engineering 博士 2014.02 ~ 2018.02
韩国科学技术院 Management Engineering 硕士 2012.02 ~ 2014.02
成均馆大学 Global Business 学士 2008.03 ~ 2012.02
经历类别 服务机关名称 单位 职务
校内本职 政治大学 企业管理学系 助理教授
经历一览 Samsung Electronics Marketing Strategy Senior Professional
经历一览 Ewha Womans University, Seoul, Korea 政治大学 Lecturer