朴 星俊
专任
职称 助理教授
姓名 朴 星俊
电子邮件 park@nccu.edu.tw
联络电话 66350
研究专长 行销策略, 数码行销, 旅游行销
授课领域 行销管理, 行销研究
年度 论文名称
2021 Sungjun (Steven) Park;ChunTing (David) Tung;Heejung Lee*, 2021.04, 'The Adoption of AI Service Robots: A Comparison between Credence and Experience Service Settings, ' Psychology & Marketing, Vol.38, No.4, pp.691-703.(SSCI)(*为通讯作者), 430088
2020 Sungjun (Steven) Park;Byungho Park*, 2020.12, 'Advertising on Mobile Apps Vs. Mobile Web: Which is Better for Ad Recognition and Willingness to Buy New Products?, ' Journal of Advertising Research, Vol.60, No.4, pp.381-393.(SSCI)(*为通讯作者), 425429
2019 Geun-Jung Kim;Sungjun (Steven) Park;Hee-Jung Lee*, 2019.12, 'Identifying the Role of Fun and Data Security on Intention to use Incheon Airport's AI Service Robot, ' Korea Logistics Review, Vol.29, No.6, pp.25-36.(KCI)(韩语(文))(*为通讯作者), 426325
2019 Byungho Park;Hyeseung Chang;Sungjun (Steven) Park*, 2019.05, 'Adoption of digital devices for children education: Korean case, ' Telematics and Informatics, Vol.38, pp.247~256.(SSCI)(*为通讯作者), 423434
2018 Heejung Lee;Hyeseung Chang;Sungjun (Steven) Park*, 2018.08, 'A New Direction for South Korean Universities in the Age of Low Birth Rates and Low Retention Rate - The Importance of Social Relationships, ' Journal of Product Research, Vol.36, No.4, pp.71-77.(韩语(文))(*为通讯作者), 423435
2018 Sungjun (Steven) Park;Heejung Lee*, 2018.04, 'Motivating Chinese Consumers to Revisit Korea: Moderating Effect of Mobile Usage, ' Journal of Distribution and Management Research, Vol.21, No.2, pp.5-14.(KCI)(韩语(文))(*为通讯作者), 423440
2018 Sungjun (Steven) Park;Heejung Lee*, 2018.04, 'Identifying 'Selling Points' of Australia as a Product: Destination Marketing through the Market Segmentation Approach, ' Journal of Product Research, Vol.36, No.2, pp.23-31.(*为通讯作者), 423439
2018 Sungjun (Steven) Park;Heejung Lee*, 2018.03, 'How to Overcome Mobile Addiction? Leisure Activities and Life-Satisfaction, ' Journal of Engineering and Applied Sciences, Vol.13, No.4, pp.998-1001.(SCOPUS)(*为通讯作者), 423441
2018 Sungjun (Steven) Park;Heejung Lee*, 2018.02, 'How has Chinese Perception toward South Korea Changed After THAAD? Implications to Korean Tourism Industry and Marketing Channels, ' Korea Logistics Review, Vol.28, No.1, pp.11-24.(KCI)(韩语(文))(*为通讯作者), 423443
年度 论文名称
2021 Li Kai (Michael) Tseng;Sungjun (Steven) Park*, 2021.08, 'Do we Trust AI-based services using Chatbots? The role of Anthropomorphic Design, ' 2021 AMA Summer Academic Conference, American Marketing Association (AMA).(*为通讯作者)
2020 朴星俊*, 2020.09, 'Overcoming Mobile Addiction through Enhancing Life-satisfaction, ' 2020 International Conference on E-Society, National Sun Yat Sen University.(*为通讯作者)
2020 ChunTing (David) Tung;Kang-Feng (Geobert) Yan;Sungjun (Steven) Park*, 2020.08, 'The Shift from Human Service Providers to AI Service Robots: An Empirical Analysis of Usability in Healthcare Industry, ' American Marketing Association (AMA), American Marketing Association (AMA).(*为通讯作者)
2018 In Yong Park;Sungjun (Steven) Park*, 2018.08, 'Deservingness and Consumers' Pro-social Behaviors, ' American Marketing Association, (AMA).(*为通讯作者)
2017 Sungjun (Steven) Park*;Yuri Yoon;Yong J. Hyun, 2017.08, 'Digital Self and Personalized Ads on Social Network Sites, ' American Marketing Association, (AMA).(*为通讯作者)
2016 Sungjun (Steven) Park*;Yong J. Hyun;C. Page Moreau, 2016.10, 'Does Suspense Spur Or Hamper Consumer Creativity?, ' Advances in Consumer Research, (ACR).(*为通讯作者)
2015 Rahul Anad;Sungjun (Steven) Park*;Jiho Park, 2015.05, 'A Case Study on SK Happy Narae – the Largest Social Enterprise in South Korea, ' International Symposium on Social Entrepreneurship, National University of Singapore (NUS).(*为通讯作者)
计画类别 年度 计画名称 参与人 职称/担任之工作 计画期间 补助/委讬或合作机构
科技部 109 关于行动行销需要知道的事情:从微观、中观和宏观的角度来看(3/3) 朴星俊 计画主持人 2022.08 ~ 2023.07 科技部
科技部 109 关于行动行销需要知道的事情:从微观、中观和宏观的角度来看(2/3) 朴星俊 计画主持人 2021.08 ~ 2023.07 科技部
科技部 109 关于行动行销需要知道的事情:从微观、中观和宏观的角度来看(1/3) 朴星俊 计画主持人 2020.08 ~ 2023.07 科技部
科技部 108 消费者采用人工智能服务机器人之模式:跨产业与跨国(台湾VS韩国)之研究 朴星俊 计画主持人 2019.10 ~ 2021.08 科技部
国家 学校名称 系所 学位 期间
韩国 韩国科学技术院 Management Engineering 博士 2014.02 ~ 2018.02
韩国科学技术院 Management Engineering 硕士 2012.02 ~ 2014.02
成均馆大学 Global Business 学士 2008.03 ~ 2012.02
经历类别 服务机关名称 单位 职务 期间
校内本职 政治大学 企业管理学系 助理教授 2019.08 ~ 迄今
经历一览 Samsung Electronics Marketing Strategy Senior Professional 2018.03 ~ 2019.07
经历一览 Ewha Womans University, Seoul, Korea 政治大学 Lecturer 2015.09 ~ 2015.12
类别 年度 奖项名称 颁奖单位
校内 109 学士班英语专业绩优课程 (Marketing Research) 国际合作事务处
校内 109 学士班英语专业绩优课程 (Marketing Management) 国际合作事务处