LIEN-TI BEI
Job Title Distinguished Professor, Professor and Chairman of Center for Public and Business Administration Education
Name LIEN-TI BEI
Email
Office Tel No. 81223
Research Expertise Consumer Behavior, Consumer Psychology, Brand Management, Marketing Research
Teaching Field Marketing Management, Independent Study of Marketing Management-Research in Consumer Behavior, Special Topics in Marketing Management ,Consumer Behavior, Seminar in Consumer Behavior
Address 116 臺北市文山區萬興里十七鄰指南路二段六四號國立政治大學企業管理學系
Year Paper Title
2024 劉世慶*;別蓮蒂, 2024.09, '合樸農學市集的永續之道—社群貨幣的導入, ' 產業與管理論壇, Vol.26, No.3, pp.70-95.(TSSCI)(*為通訊作者), vol. 126195, Sep. 2024
2024 Chang, Chiayang*;Yung-Chien Lou;別蓮蒂, 2024.04, 'The Effect of R&D/marketing Power Structure on New Product Development Time, ' Journal of Engineering and Technology Management, Vol.72, pp.0-0.(SSCI, SCIE, SCOPUS)(*為通訊作者), vol. 124133, Apr. 2024
2022 別蓮蒂*;吳澤欣;劉世慶, 2022.01, '為台灣量身打造CSR策略實戰守則, ' 哈佛商業評論全球繁體中文版, Vol.2022, No.January, pp.42-49.(*為通訊作者), vol. 106221, Jan. 2022
2019 Chen, Yu-Shan Athena*;Lien-Ti Bei, 2019, 'The Effects of Logo Frame Design on Brand Extensions, ' Journal of Product & Brand Management, Vol.29, No.1, pp.97-113.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 423687, 2019
2019 Chen, Yu-Shan Athena*;Lien-Ti Bei, 2019, 'Free the Brand: How a Logo Frame Influences the Potentiality of Brand Extensions, ' Journal of Brand Management, Vol.26, No.4, pp.349–364.(SSCI)(*為通訊作者), vol. 423684, 2019
2017 黃增隆*;別蓮蒂;樓永堅, 2017, '以自發性導引法再探虛擬世界中的沉浸體驗, ' 管理學報, Vol.34, No.4, pp.497-528.(TSSCI)(*為通訊作者), vol. 417959, 2017
2017 Chen, Yu-Shan Athena*;Lien-Ti Bei, 2017, 'Reviewing Regulatory Focus Based on Four Regulatory Forms, ' Review of General Psychology, Vol.21, No.4, pp.354-371.(SSCI)(*為通訊作者), vol. 417958, 2017
2015 Bei, Lien-ti*;Ming-Yi Chen, 2015.09, 'The Effects of Hedonic and Utilitarian Bidding Values on E-Auction Behavior, ' Electronic Commerce Research, Vol.15, No.4, pp.483-507.(SSCI)(*為通訊作者), vol. 408267, Sep. 2015
2015 Yu-Tse Lin*;Kang-Ning Xia;Lien-Ti Bei, 2015.01, 'Customer’s Perceived Value of Waiting-Time for Service Events, ' Journal of Consumer Behaviour, Vol.14, No.1, pp.28-40.(SSCI)(*為通訊作者), vol. 408266, Jan. 2015
2014 Tsai, Meng-Chun*;Yung-Chien Lou;Lien-Ti Bei;Kent B. Monroe, 2014.03, 'Position Matters When We Stand Together: A Linguistic Perspective on Composite Brand Extensions, ' Journal of the Academy of Marketing Science, Vol.42, No.6, pp.680-701.(SSCI)(*為通訊作者), vol. 402720, Mar. 2014
2014 You, Chuang-Wen*;Hsin-Liu (Cindy) Kao;Bo-Jhang Ho;Yu-Han (Tiffany) Chen;Wei-Fehng Wang;Lien-Ti Bei, 2014.01, 'ConvenienceProbe: A Phone-based Data Collection and Access System for Retail Trade Area Analysis, ' IEEE Pervasive Computing, Vol.13, No.1, pp.64-71.(SCIE)(*為通訊作者), vol. 402719, Jan. 2014
2013 Bei, Lien-Ti;Tsung-Chi Cheng*, 2013.06, 'Brand Power Index – Using Principal Component Analysis, ' Applied Economics, Vol.45, No.20, pp.2954-2960.(SSCI)(*為通訊作者), vol. 367135, Jun. 2013
2012 別蓮蒂;陳明怡;劉吉傑, 2012, '領導者特質、企業文化與品牌個性間之關係初探─長期歷史觀點, ' 管理評論, Vol.31, No.3, pp.49-72.(TSSCI), vol. 339764, 2012
2011 Tsai, Meng-Chun*;Yung-Chien Lou;Lien-Ti Bei;Kent B. Monroe, 2011, 'Is the New Product Yours or Mine? A linguistic Perspective on Composite Brand Extensions., ' MSI reports, Working Paper Series, Vol.11, No.108, pp.NA.(*為通訊作者), vol. 361743, 2011
2011 別蓮蒂*;陳怡穆, 2011, '廣告量對品牌態度與購買率之長期影響, ' 管理學報, Vol.28, No.6, pp.545-563.(TSSCI)(*為通訊作者), vol. 339761, 2011
2011 Shen, Yung-Cheng*;Lien-ti Bei*;Chi-Hsien Chu, 2011, 'Consumer Evaluations of Brand Extension: the Roles of Case-based Reminding on Brand-to-brand Similarity., ' Psychology and Marketing, Vol.28, No.1, pp.91-113.(SSCI)(*為通訊作者), vol. 310811, 2011
2011 Bei, Lien-ti*;Chi-Hsien Chu;Yung-Cheng Shen, 2011, 'Positioning Brand Extensions in Comparative Advertising: An Assessment of the Roles of Comparative Brand Similarity, Comparative Claims, and Consumer Product Knowledge, ' Journal of Marketing Communications, Vol.17, No.4, pp.229-244.(*為通訊作者), vol. 310055, 2011
2009 曾忠蕙*;樓永堅;別蓮蒂, 2009, '贈品促銷深度對贈品組合評價影響之研究, ' 臺大管理論叢, Vol.19, No.1, pp.95-126.(TSSCI)(*為通訊作者), vol. 284683, 2009
2007 Lien-Ti Bei;Yung-Cheng Shen, 2007, 'Effects of Brand-to-brand Similarity and Brand-to-attribute Similarity on Brand Extension Evaluation, ' 管理學報,., vol. 204142, 2007
2006 Lien-Ti Bei*;Cian-Fong Shang, 2006, 'Building Marketing Strategies for State-Owned Enterprises against Private Ones Based on the Perspectives of Customer Satisfaction and Service Quality, ' Journal of Retailing and Consumer Services, Vol.13, No.1, pp.1-13.(*為通訊作者), vol. 198932, 2006
2004 別蓮蒂, 2004, '影響企業品牌傘策略背書效果的因素, ' 中山管理評論, Vol.12, No.2, pp.269-305.(TSSCI), vol. 198934, 2004
2004 別蓮蒂, 2004, '優勢與平位比較性廣告之策略運用及溝通效果, ' 管理學報, Vol.21, No.1, pp.47-62.(TSSCI), vol. 198933, 2004
2004 Lien-Ti Bei;Richard Widdows;Etta Y. I. Chen, 2004, 'Consumers'' Online Information Search Behavior and the Phenomena of Search versus Experience Products., ' Journal of Family and Economic Issues, Vol.25, No.4, pp.449-467., vol. 162238, 2004
2004 Lien-Ti Bei;Etta Y. I. Chen;Jong-Youn Rha;Richard Widdows, 2004, 'Consumers'' Online Information Search for a New Restaurant for Dining-Out: A Comparison of US and Taiwan Consumers, ' Journal of Food Service Business Research, Vol.6(3), No.1, pp.15-36., vol. 142948, 2004
2003 別蓮蒂, 2003.04, '產品契合度與品牌特質聯想對品牌延伸效果的影響, ' 管理評論, Vol.22, No.2, pp.87-109.(TSSCI), vol. A11653, Apr. 2003
2003 別蓮蒂, 2003, '消費者認知的廠商移轉能力、產品製造困難度與品牌聯想對品牌延伸合適性的影響, ' 台灣管理學刊, Vol.3, No.2, pp.65-84., vol. 142944, 2003
2003 別蓮蒂;商倩鳳, 2003, '企業採用創新技術之影響因素—以WAP 應用為例, ' 台大管理論叢, Vol.14, No.1, pp.217-261.(TSSCI), vol. 142942, 2003
2003 別蓮蒂, 2003, '企業品牌傘策略之企業名稱背書效果, ' 管理學報, Vol.20, No.6, pp.1175-1199.(TSSCI), vol. 142938, 2003
2002 喬友慶;葉凱莉;別蓮蒂, 2002.12, '顧客滿意度衡量與估計之研究─線性迴歸模型與 Ordered Logit/ Probit 模型之比較, ' 企業管理學報, No.55, pp.1-23., vol. 139036, Dec. 2002
2002 別蓮蒂;游舒惠, 2002.01, '企業贊助公益活動之動機、決策與影響因素, ' 廣告學研究, Vol.18, pp.53-94., vol. 139031, Jan. 2002
2001 Lien-Ti Bei, 2001.09, 'An Integrated Model for the Effects of Perceived Product, Perceived Service Quality, and Perceived Price Fairness on Consumer Satisfaction and Loyalty, ' Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol.14, pp.125-140., vol. 139030, Sep. 2001
1999 Lien-Ti Bei;Richard Widdows, 1999.08, 'Product Knowledge and Product Involvement as Moderators of the Effects of Information on Purchase Decisions: A Case Study Using the Perfect Information Frontier Approach, ' Journal of Consumer Affairs, Vol.33, No.1, pp.165-186.(SSCI), vol. 136765, Aug. 1999
1997 Lien-Ti Bei;Richard Heslin, 1997, 'The Consumer Reports Mindset: Who Seeks the Value-The Involved or the Knowledgeable?, ' Advances in Consumer Research, Vol.14, pp.151-158.(SSCI), vol. 163326, 1997
1995 Lien-Ti Bei;Eithel M. Simpson, 1995, 'The Determinants of Consumers'' Purchase Decisions for Recycled Products: An Application of Acquisition-Transaction Utility Theory, ' Advances in Consumer Research, Vol.12, pp.257-261.(SSCI), vol. 163364, 1995
Year Paper Title
2024 別蓮蒂*;Po-Han Wu;Chia-Chi (Maggie) Lee, 2024.08, 'The Environmental Self-regulation and ESG Beliefs as the Essential Supports to the Corporate ESG Conducts, ' 2024 AMA Marketing and Public Policy Conference, American Marketing Association.(*為通訊作者), Aug. 2024
2022 別蓮蒂*;Ching-wei Liao, 2022.08, 'Am I Talking to Ai? The Effects of Consumers’ Mindsets on Communication Patterns with Voice-Based Services, ' 2022 AMA Summer Academic Conference, American Marketing Association.(*為通訊作者), Aug. 2022
2020 Lee, Crystal T.*;Cacelert Wei-Hao Yang;Yung-Cheng Shen;Lien-Ti Bei, 2020.08, 'AI Assistant is My Bestie: Exploring the Effect of Social Role on Relationship Building with AI Assistant Enabled Smart Speakers, ' 2020 AMA Summer Academic Conference, AMA.(*為通訊作者), Aug. 2020
2019 Bei, Lien-Ti*;Li-Keng Cheng, 2019.07, 'Effects of Egoism on Service Failure Recovery, ' AMA CBSIG 2019 Conference, American Marketing Association.(*為通訊作者), Jul. 2019
2018 Bei, Lien-Ti*;Li-Keng Cheng, 2018.10, 'The Effects of Subjective Knowledge and Naïve Theory on Consumers’ Inference of Missing Information, ' Association for Consumer Research (ACR) North America Conference, Association for Consumer Research.(*為通訊作者), Oct. 2018
2017 Bei, Lien-Ti*;Li-Keng Cheng;Wei-Chin Hsu;Yu-Shan Athena Chen, 2017.10, 'The Neuroscience Viewpoint on the Interaction Effect between Persuasive Arguments and Celebrity on Attitude Change, ' Association for Consumer Research (ACR) North America Conference, Association for Consumer Research.(*為通訊作者), Oct. 2017
2017 別蓮蒂*;蔡介立;楊偉顥;游婉雲, 2017.06, '以眼動注視反應探討品牌識別標誌之美感判斷歷程, ' 新環境趨勢下的消費行為與行銷策略研討會, 管理學報.(*為通訊作者), Jun. 2017
2017 黃增隆*;別蓮蒂;樓永堅, 2017.06, '以自發性導引法再探虛擬世界中的沉浸體驗, ' 新環境趨勢下的消費行為與行銷策略研討會, 管理學報.(*為通訊作者), Jun. 2017
2017 別蓮蒂*;成力庚, 2017.06, '主觀產品知識與素樸理論對產品資訊中遺漏訊息推論的影響, ' 新環境趨勢下的消費行為與行銷策略研討會, 管理學報.(*為通訊作者), Jun. 2017
2016 Chen, Yu-Shan Athena*;Bei, Lien-Ti, 2016.05, 'Structured Abstract: How the Logo Frame Impacts on Brand Extension, ' Academy of Marketing Science Annual Conference, Academy of Marketing Science.(*為通訊作者), May. 2016
2015 Bei, Lien-Ti*;Cheng, Li-Keng;Chen, Yu-Shan Athena;Yang, Wei-Hao;Hsu, Wei-Chin, 2015.11, 'The Neuroscience Viewpoint on Comparing Elaboration Likelihood Model and Heuristic and Systematic Model, ' Symposium for Integrated Imaging of Body, Mind and Culture & 2015 Forum of MOST Research Projects on Brain Imaging for Mind Science, MOST.(*為通訊作者), Nov. 2015
2015 Chen, Yu-Shan Athena*;Hung, Wei-Ken;Bei, Lien-Ti;Chen, Lin-Lin, 2015.10, 'The Eyes of Consumers Differ From Those of Designers, ' Advances in Consumer Research, v43, Association for Consumer Research, pp.p.781.(*為通訊作者), Oct. 2015
2014 Lee, Crystal T.*;Shen, Yung-Cheng;Bei, Lien-Ti;Yang, Wei-Hao, 2014.10, 'Anthropomorphize Therefore I Am: A Metaphorical Explanation to the Reflectional Functions of Product Anthropomorphism, ' Association for Consumer Research Conference, Association for Consumer Research (ACR).(*為通訊作者), Oct. 2014
2014 Yang, Wei-Hao*;Chen, Yu-Shan Athena;Bei, Lien-Ti, 2014.10, 'Can the ease of information retrieval change aesthetics judgments principle?, ' the 15th Asia Pacific Industrial Engineering and Management Systems Conference, APIEMS.(*為通訊作者), Oct. 2014
2013 Chen, Yu-Shan Athena*;Yang, Wei Hao;Bei, Lien-Ti, 2013.07, 'An Exploratory Study on Consumer's Esthetics Perception of Logo Design, ' INFORMS Marketing Science Conference, INFORMS Marketing Sceince - ISMS.(*為通訊作者), Jul. 2013
2013 別蓮蒂*, 2013.07, 'An Exploratory Study on Consumer's Esthetics Perception of Logo Design, '.(*為通訊作者), Jul. 2013
2011 You, Chuang-Wen;Hao-Hua Chu;Lien-Ti Bei;Wei-Fehng Wang;Ju-hui Wei, 2011, 'Using a GPS Program on Smart Phone as a New Tool to Collect Pedestrain Route-Based Retail Data, ' The 18th International Conference on Recent Advances in Retailing and Services Science., 2011
2011 Tsai, Meng-Chun;Yung-Chien Lou;Lien-Ti Bei, 2011, 'Stand Ahead, Not Necessary to Be the Head: Who Is Responsible for a Composite Brand Extension?, ' AMA Summer Marketing Educators'' Conference., 2011
2010 Chen, Etta Y.I.;Lien-Ti Bei, 2010, 'The Influences of Price Dispersion and the Manufacturer''s Suggested Price on Consumers'' Boundaries of Acceptable Price: Expected Price as a Mediator, ' 2010 Global Marketing Conference., 2010
2010 Bei, Lien-Ti;Ming=Yi Chen, 2010, 'Hedonic and Utilitarian Shopping Values: Exploring Different Bidding Behaviors in E-Auctions, ' 2010 Global Marketing Conference., 2010
2010 Bei, Lien-Ti;Chiayang Mac Chang;Chao-hui Huang, 2010, 'The Effects of Cognitive-Brand Age Congruity on Brand Preference under Different Product Categories, ' German-French-Austrian Conference on Marketing., 2010
2009 Bei, Lien-Ti,*;Chih-Ping Wang;Chi-Ping Lee, 2009.05, 'The Effects of Self-Congruency and Product Type on the Purchase Intention of Real versus Virtual Products, ' Annual Conference of Academy of Marketing Science (AMS).(*為通訊作者), May. 2009
2008 Tseng, Chung-Hui*;Yung-Chien Lou;Lien-Ti Bei, 2008.10, 'A Research of the Effect of Gift Promotion and Its Spillover Effect, ' Association for Consumer Research (ACR) Conference.(*為通訊作者), Oct. 2008
2008 Bei, Lien-Ti*;Chih-Ping Wang;Hung-Miao Lin, 2008.10, 'The Values and Lifestyles of Prior Mature Chinese Consumers, ' Association for Consumer Research (ACR) Conference.(*為通訊作者), Oct. 2008
2008 別蓮蒂*;Chih-Ping Wang;Hung-Pin Chung, 2008.08, 'Forward or not: The diffusion of rumors on the Internet, ' 2008 Summer Society for Consumer Psychology Conference.(無)(*為通訊作者), Aug. 2008
2008 Chen, Yu-Shan*;Lien-Ti Bei, 2008.08, 'Intergenerational brand loyalty transfer: Is product knowledge a missing link?, ' 2008 Summer Society for Consumer Psychology Conference.(無)(*為通訊作者), Aug. 2008
2008 別蓮蒂*;Chih-Ping Wang;Chi-Yun Chou, 2008.06, 'Consumer Decision Rules and Post-consumption Dissonance of Maximizer versus Satisficer under the Information Overload Situation, ' AMA SERVSIG International Research Conference.(無)(*為通訊作者), Jun. 2008
2008 Chen, Yi-Mu*;Richard Widdows;Lien-Ti Bei, 2008.06, 'What Makes You Satisfied: The Brand, Store, or Employee?, ' Consumer Satisfaction, Dissatisfaction and Complaining Behavior Conference.(無)(*為通訊作者), Jun. 2008
2007 別蓮蒂*;Ming-Yi Chen;Meng-Chun Tsai, 2007.11, 'The Thinking Style and Information Source Preference for Consumers with an Interdependent-Self versus an Independent-Self, ' The Annual Conference of The Society for Marketing Advances (SMA).(無)(*為通訊作者), Nov. 2007
2007 Lin, Yu-Tse*;別蓮蒂, 2007.10, 'The Perceived Value of Time in a Transaction, ' Association for Consumer Research (ACR) Conference.(無)(*為通訊作者), Oct. 2007
2007 別蓮蒂*;Kang-Ning Xia, 2007.10, 'Consumer Fantasy and Fantasy Consumption, ' Association for Consumer Research (ACR) Conference.(無)(*為通訊作者), Oct. 2007
2007 Yeh, Nai-Chi*;別蓮蒂, 2007.10, 'The Effect of Promotion Framing on the Evaluation of Price Bundling, ' Association for Consumer Research (ACR) Conference.(無)(*為通訊作者), Oct. 2007
2007 別蓮蒂*;Wen-Hsuan Lee, 2007.06, 'The Effects of Social Comparison and Counterfactual Thinking on the Perceived Value of Consumers, ' The 14th International Conference on Recent Advances in Retailing and Services Science, The European Institute of Retailing and Services Studies (EIRASS).(無)(*為通訊作者), Jun. 2007
2007 別蓮蒂*;Yi-Mu Chen, 2007.06, 'The Relationships between Consumers and Retailers in the Chain Store Setting, ' The 14th International Conference on Recent Advances in Retailing and Services Science, The European Institute of Retailing and Services Studies (EIRASS).(無)(*為通訊作者), Jun. 2007
2006 Lien-Ti Bei*;Yu-Tse Lin;Chang-Min Yu, 2006.09, 'The Relationship between Consumer Guilt and Shopping Behavior, ' Association for Consumer Research (ACR) Conference.(無)(*為通訊作者), Sep. 2006
2006 Lin, Yu-Tse*;別蓮蒂, 2006.07, 'The Perceived Time Value by Consumers in a Transaction, ' The 13th International Conference on Recent Advances in Retailing and Services Science, The European Institute of Retailing and Services Studies (EIRASS).(無)(*為通訊作者), Jul. 2006
2006 Xia, Kong-Ning*;別蓮蒂, 2006.05, 'The Effects of Moods on Consumers’ Cognition of Product Attributes, ' The 25th Annual Advertising & Consumer Psychology Conference, Society for Consumer Psychology (SCP).(無)(*為通訊作者), May. 2006
2006 別蓮蒂*, 2006, '青少年的博物館參觀行為與長期良性關係建立, ' 2006年博物館館長論壇.(無)(*為通訊作者), 2006
2006 別蓮蒂*;林育則, 2006, '付款時點對消費者購買意願的影響－考慮產品類別的調節效果, ' 2006企業管理國際學術論壇暨研討會.(無)(*為通訊作者), 2006
2005 Chih-Yun Wu*;Lien-Ti Bei;Zeng-Long Huang, 2005.09, 'The Influence of Culture Difference on the Display of Brand Personality and Self Concept, ' Consumer Personality and Research Methods 2005 Conference.(*為通訊作者), Sep. 2005
2005 Lien-Ti Bei;Etta Y. I. Chen, 2005.07, 'The Influences of Cognitive Age on Consumers'' Brand Preferences and Choices, ' 12th International Conference on Recent Advances in Retailing and Consumer Services Science., Jul. 2005
2005 Ching-Jui Keng;Zeng-Long Huang;Lien-Ti Bei, 2005.07, 'A Cross-National Study on the Users'' Acceptance of Mobile Internet in China, Japan, and Taiwan, ' 12th International Conference on Recent Advances in Retailing and Consumer Services Science., Jul. 2005
2005 Yu-Ching Chiao;Chwo-Ming Yu;Lien-Ti Bei, 2005.07, 'Determinants of SMEs'' Performance: An Investigation from Newly-industrialized Economies, ' Academy of International Business 2005 Annual Meeting., Jul. 2005
2005 Etta Y. I. Chen;Lien-Ti Bei, 2005.04, 'The Effects of Price Dispersion and Suggested List Price on Consumers'' Internal Reference Prices, ' Conference of the American Council on Consumer Interests., Apr. 2005
2005 Tsai-Ju Liao;Lien-Ti Bei;Kealoha Widdows, 2005.04, 'The Effects of Culture on Women''s Opinions and Consumption Values for both Hedonic and Utilitarian Products in China and Taiwan, ' Conference of the American Council on Consumer Interests., Apr. 2005
2005 別蓮蒂;孫國寧, 2005, '自我監控程度與性別對銷售溝通影響之研究, ' 第二屆台灣行銷科學學會學術研討會, 台灣大學., 2005
2005 別蓮蒂;吳祉芸, 2005, '品牌個性, ' 2005年應用心理學與實務研討會：心理學應用領域的未來展望—臨床、工商與諮詢, 東吳大學., 2005
2005 別蓮蒂;陳嬿伊, 2005, 'The Influences of Price Dispersion and the Manufacturer''s Suggested Price on Consumers'' Internal Reference Prices, ' 第三屆全國當代行銷學術研討會, 中正大學., 2005
2004 別蓮蒂;楊采薇, 2004.12, '雲門舞集舞蹈教室的產品發展與前景─身體律動、生活律動, ' 第十屆服務業管理研討會, 政治大學　企業管理學系, pp.143-170., Dec. 2004
2004 Lien-Ti Bei;Etta Y. I. Chen, 2004.10, 'Happy New Year-An Examination of Chinese New Tear Food Shopping Behavior, ' Association for Consumer Research (ACR) Conference., Oct. 2004
2004 別蓮蒂;陳嬿伊, 2004, '心理年齡與實際年齡對品牌偏好與選擇的影響, ' 第四十三屆心理學年會暨「心理學的教與學」專題研討會., 2004
2004 Tsai-Ju Liao;Kealoha Widdows;Lien-Ti Bei;Richard Widdows, 2004, 'The Influences of Women''s Self-Perceptions on Their Household Contributions: A Comparison of Three Chinese Societies, ' ACR Conferences., 2004
2004 Etta Y. I. Chen;Richard Widdows;Lien-Ti Bei, 2004, 'Consumers'' Perceived Importance and Usage of Internet Information for Search Goods versus Experience Goods, ' The 11th International Conference of the European Institute of Retailing and Services Studies, Prague, Czech Republic., 2004
2004 Lien-Ti Bei;Yung-Chien Lou, 2004, 'The 9-Ending Prices Effect on Attention in an Eastern Culture: Implications for Cross-Cultural Pricing Research, ' The 11th InternationalConference of the European Institute of Retailing and Services Studies, Prague, Czech Republic., 2004
2003 Lien-Ti Bei;Richard Widdows;Etta Y. I. Chen, 2003.12, 'The Determinants of Consumers'' Online Information Search Behavior for Search versus Experience Products, ' The 5th Conference of the Asian Consumer and Family Economics Association, Asian Consumer and Family Economics Association, pp.172-184., Dec. 2003
2003 Lien-Ti Bei;Hung-Jui Chang;Cian-Feng Shang, 2003.08, 'The Determinants of Corporate Adoption of the Innovative Technology: A Case Study of WAP, ' The 10th International Conference of the European Institute of Retailing and Services Studies., Aug. 2003
2003 Lien-Ti Bei;Cian-Feng Shang, 2003.08, 'The Competitive Strategies for State-owned Enterprises Based on Customer Satisfaction, ' The 10th International Conference of the European Institute of Retailing and Services Studies., Aug. 2003
2003 Tsai-Ju Liao;Lien-Ti Bei, 2003.06, 'The Impacts of Media Contact and Culture on Women''s Consumption Value in China and Taiwan, ' The Advertising and Consumer Psychology Conference, Sociey of Consumer Psychology., Jun. 2003
2003 Iung-Jeng Shen;Lien-Ti Bei, 2003.06, 'Cross-cultural Comparisons of Brand Personality in Print Media: The Case of Mainland China and Taiwan, ' The Advertising and Consumer Psychology Conference., Jun. 2003
2003 別蓮蒂;楊國彬;喬友慶;戴湘涒, 2003.05, '表演藝術消費體驗與消費行為影響因素之探討, ' 第一屆當代行銷學術研討會, 中興大學., May. 2003
2003 Lien-Ti Bei;Iou-Ching Chiau, 2003.02, 'An Exploratory Study of the Cognitive Age versus Chronological Age of Teens and Adults in Taiwan, ' The Proceedings of the 2003 Society of Consumer Psychology Conference, pp.95-105., Feb. 2003
2003 魏聖忠;別蓮蒂, 2003, '認知年齡與創新產品使用行為關係之研究, ' 第十一屆中華民國廣告暨公共關係學術與實務研討會., 2003
2003 Lien-Ti Bei;Tsai-Ju Liao;Kealoha Widdows, 2003, 'Women''s Self-Perceptions and Household Contributions across Three Chinese Contexts: Tradition is as Tradition Does, ' Proceedings of the 5th Conference of the Asian Consumer and Family Economics Association, pp.63-80., 2003
2003 陳嬿伊;別蓮蒂, 2003, '整合行銷傳播之理論探討—以Metatheory 方法檢視其理論發展, ' 第十一屆中華民國廣告暨公共關係學術與實務研討會., 2003
2003 吳祉芸;別蓮蒂, 2003, '兩岸品牌個性之比較—以報紙廣告為例, ' 第十一屆中華民國廣告暨公共關係學術與實際研討會., 2003
2003 黃逸甫;別蓮蒂, 2003, '服務品質、價格、品牌形象與品牌個性對顧客滿意度之影響—以銀行業為例, ' 第十一屆中華民國廣告暨公共關係學術與實務研討會., 2003
2002 別蓮蒂, 2002.05, '公益行銷效益評估—明基兒福合作活動案剖析, ' 第十屆中華民國廣告暨公共關係學術與實務研討會, 政大廣告系., May. 2002
2002 別蓮蒂;喬友慶;楊國彬, 2002, '從關係行銷的觀點探討顧客忠誠度績效之研究, ' 2002 新世紀、新知識、新思維, 第二屆跨領域管理學術暨實務研討會., 2002
2002 別蓮蒂;喬友慶;葉凱莉, 2002, '顧客滿意度衡量與估計之研究—最小平方法 (OLS) 與 Ordered Logit/ Probit 模型之比較, ' 第六屆科際整合管理國際研討會., 2002
2002 別蓮蒂;喬友慶, 2002, '從服務業無形性的觀點探討顧客忠誠度, ' 第一屆服務業行銷暨管理學術研討會., 2002
2002 別蓮蒂;喬友慶, 2002, '台灣消費者心理年齡之探索性研究, ' 第十屆中華民國廣告暨公共關係學術與實務研討會., 2002
2001 Lien-Ti Bei, 2001.06, 'An Integrated Model for the Effects of Perceived Product, Service Quality, and Price Fairness on Consumer Satisfaction and Loyalty, ' 2001 Consumer Satisfaction, Dissatisfaction and Complaining Behavior Conference., Jun. 2001
2001 別蓮蒂, 2001, '統計分析在行銷管理的實務應用與趨勢, ' 九十年統計學術研討會, 中國統計學社、行政院主計處., 2001
2001 別蓮蒂, 2001, '元大京華證券的顧客關係管理, ' 第七屆服務業管理研討會個案集, 政大企管系, pp.56-80., 2001
1997 Lien-Ti Bei;Richard Heslin, 1997.10, 'The Consumer Reports Mindset: Who Seeks Value-The Involved or the Knowledge?, ' Advances in Consumer Research Vol. 14, pp.151-158., Oct. 1997
1997 Lien-Ti Bei, 1997.02, 'Consumers'' Product Involvement and Measurements, ' 1997 Winter Conference of the Society for Consumer Psychology, Society for Consumer Psychology, pp.117-123., Feb. 1997
1996 Lien-Ti Bei;Richard Heslin, 1996.08, 'The Effects of Product Knowledge and Product Involvement on Consumers'' Purchase Decisions, ' The 1996 Convention of the American Psychological Association., Aug. 1996
1995 Lien-Ti Bei;Eithel M. Simpson, 1995.10, 'The Determinants of Consumers'' Purchase Decisions for Recycled Products: An Application of Acquisition-Transaction Utility Theory, ' Advances in Consumer Research Vol. 12, pp.257-261., Oct. 1995
1995 Lien-Ti Bei;Richard Heslin, 1995.08, 'Consumers'' Involvement with Product Attributes:An Exploration into a New Concept of Product Involvement, ' The 1995 Convention of the American Psychological Association, Society for Consumer Psychology., Aug. 1995
1993 Lien-Ti Bei, 1993, 'Determinants of Consumer Credit Card Repayment Patterns, ' The 1993 Conference of the American Council on Consumer Interests., 1993
1993 Lien-Ti Bei;Eithel M. Simpson, 1993, 'The Determinants of Consumers'' Purchase Decisions on Recyled Products, ' The First Purdue University Environmental Workshop: Presentations, pp.136., 1993
Year Book Title
2011 別蓮蒂;游舒惠, 2011, '家族企業的家族價值觀、組織文化和品牌個性, ' 家族企業還重要嗎？, 巨流圖書公司, pp.265-316., 361760, 2011
2011 別蓮蒂, 2011, '第九章 登峰 民國91-100年（Ⅱ）, ' 百年企業．產業百年：臺灣企業發展史, 巨流圖書公司, pp.308-346., 361759, 2011
2006 別蓮蒂*, 2006.01, 'The Impact of Media and Culture on the Consumption Values of Women in China and Taiwan, '.(*為通訊作者), 402725, Jan. 2006
2006 Yung-Cheng Shen;Lien-Ti Bei;Chih-Yun. Wu, 2006, 'Cross-Cultural Comparisons of Brand Personality in Print Media: The Case of Mainland China and Taiwan(Chapter 21), ' Creating Images and the Psychology of Marketing Communication, pp.331-349., 204190, 2006
2005 別蓮蒂;蔡孟君, 2005, '國立中正文化中心—實踐行銷概念的歷程, ' 藝術產業行銷個案集第一輯，Case 7，pp.157-184, 智勝文化., 204128, 2005
2005 別蓮蒂;楊采薇, 2005, '雲門舞集舞蹈教室—「生活律動」的產品發展與前景, ' 藝術產業行銷個案集第一輯，Case 5，pp.113-134, 智勝文化., 204126, 2005
2005 別蓮蒂;楊采薇, 2005, '紙風車劇團—讓風吹動，迎風向前走, ' 藝術產業行銷個案集第一輯，Case 2，pp.19-42, 智勝文化., 204125, 2005
2003 樓永堅;蔡東峻;潘志偉;別蓮蒂, 2003.12, '文化因素對消費者行為的影響, ' 消費者行為, 國立空中大學., 204238, Dec. 2003
2003 樓永堅;蔡東峻;潘志偉;別蓮蒂, 2003.12, '社會人際因素對消費者行為的影響, ' 消費者行為, 國立空中大學., 204237, Dec. 2003
2003 樓永堅;蔡東峻;潘志偉;別蓮蒂, 2003.12, '消費者的態度對購買決策的影響, ' 消費者行為, 國立空中大學., 204236, Dec. 2003
2000 別蓮蒂, 2000.10, '瑞聯航空公司, ' 服務業管理個案－第二輯，case 14，pp. 302-313, 智勝文化., 143344, Oct. 2000
2000 別蓮蒂;張珮菁, 2000, '預付卡登陸台灣, ' 服務業管理個案－第二輯，Case13，pp.286-300, 智勝文化., 143352, 2000
2000 別蓮蒂;廖漢鼎, 2000, '台灣大哥大, ' 服務業管理個案－第二輯，Case12，pp.266-285, 智勝文化., 143350, 2000
2000 別蓮蒂;蕭月華, 2000, '從中華電信總局到中華電信股份有限公司, ' 服務業管理個案－第二輯，Case 10，pp.226-242, 智勝文化., 143348, 2000
2000 別蓮蒂, 2000, '台灣行動電話市場總體概況, ' 服務業管理個案－第二輯，Case 11，pp. 244-265, 智勝文化., 143346, 2000
2000 別蓮蒂, 2000, '2000年台灣生活型態分析, ' 中華民國廣告年鑑，第十二輯，1999-2000，pp. 33-36, 台北市廣告代理商業同業工會., 143342, 2000
2000 別蓮蒂, 2000, '生活型態白皮書-2000年台灣消費習慣調查報告, ' 商周出版社., 143340, 2000
1999 別蓮蒂, 1999, '自行車產業海外投資分析報告, ' 經濟部科技專案, 財團法人自行車工業研究發展中心., 204129, 1999
1998 別蓮蒂, 1998, '聯合報, ' 服務業管理個案－第二輯，case13，pp.296-316, 智勝文化., 143354, 1998
1997 別蓮蒂, 1997, '加油站顧客消費行為與滿意度調查研究, ' 中國石油股份有限公司委託研究計畫., 204130, 1997
Project Category Year Project Title Participator Job Title Period Unit
MOST Projects 113 敘事豐富度和消費者道德立場對消費者處理企業ESG資訊流暢度的影響(2/2) BEI LIEN-TI Principal Investigator 2025.08 ~ 2026.07 National Science and Technology Council
MOST Projects 114 (延攬)敘事豐富度和消費者道德立場對消費者處理企業ESG資訊流暢度的影響 BEI LIEN-TI Principal Investigator 2025.03 ~ 2026.02 National Science and Technology Council
MOST Projects 113 敘事豐富度和消費者道德立場對消費者處理企業ESG資訊流暢度的影響(1/2) BEI LIEN-TI Principal Investigator 2024.08 ~ 2026.07 National Science and Technology Council
Other Projects 113 113年度第33期兩岸法律事務人才法制研習班 BEI LIEN-TI Principal Investigator 2024.06 ~ 2024.09
MOST Projects 111 原罪品牌的企業永續策略對品牌形象與消費者購買意願的影響：以時尚產業為例(2/2) BEI LIEN-TI Principal Investigator 2023.08 ~ 2024.10 National Science and Technology Council
Other Projects 112 112年太陽光電金融議題會務與課程辦理 BEI LIEN-TI Principal Investigator 2023.05 ~ 2023.11
MOST Projects 111 原罪品牌的企業永續策略對品牌形象與消費者購買意願的影響：以時尚產業為例(1/2) BEI LIEN-TI Principal Investigator 2022.08 ~ 2024.10 National Science and Technology Council
MOST Projects 109 目標設定與自我差距對於健康促進行為與成效的影響(2/2) BEI LIEN-TI Principal Investigator 2021.08 ~ 2022.10 National Science and Technology Council
Other Projects 110 桃園藝文特區問卷調查計畫 BEI LIEN-TI,CHENG YU-TING Principal Investigator 2021.04 ~ 2021.08
Other Projects 110 三主軸關鍵行動方案 BEI LIEN-TI Principal Investigator 2021.01 ~ 2021.06
MOST Projects 109 目標設定與自我差距對於健康促進行為與成效的影響(1/2) BEI LIEN-TI Principal Investigator 2020.08 ~ 2022.10 National Science and Technology Council
MOST Projects 109 新興科技創新營運模式-金融科技創新營運研究中心設立與維運計畫(4/4) WANG LI-LING,WANG WEN-YING,TSAI CHENG-HSIEN,CHEN KUNG,PENG JIN-LUNG,TANG KWEI,SU WEI-CHIEH,LEE CHIA-LIN,CHIOU JYH-SHEN,CHIOU JYH-SHEN,BEI LIEN-TI,SENG JIA-LANG,WU ANNE 2020.06 ~ 2021.05 National Science and Technology Council
MOST Projects 108 新興科技創新營運模式-金融科技創新營運研究中心設立與維運計畫-總計畫及子計畫四(3/4) WANG LI-LING,WANG WEN-YING,TSAI CHENG-HSIEN,CHEN KUNG,PENG JIN-LUNG,TANG KWEI,SU WEI-CHIEH,LEE CHIA-LIN,CHIOU JYH-SHEN,BEI LIEN-TI,SENG JIA-LANG,WU ANNE 2019.06 ~ 2020.08 National Science and Technology Council
MOST Projects 106 消費者道德價值觀原則與發展階段對廠商反向錯誤修復效果的影響(2/2) BEI LIEN-TI Principal Investigator 2018.08 ~ 2020.03 National Science and Technology Council
Other Projects 107 高鐵廣告問卷調查計畫 BEI LIEN-TI,CHENG YU-TING Principal Investigator 2018.07 ~ 2018.09
Other Projects 107 中壢商圈問卷調查計畫 BEI LIEN-TI,CHENG YU-TING Principal Investigator 2018.07 ~ 2018.09
MOST Projects 107 【新興科技創新營運模式－金融科技創新營運研究中心設立與維運計畫-子 計畫九(2/4)】 BEI LIEN-TI Principal Investigator 2018.06 ~ 2019.05 National Science and Technology Council
MOST Projects 106 消費者道德價值觀原則與發展階段對廠商反向錯誤修復效果的影響(1/2) BEI LIEN-TI,BEI LIEN-TI Principal Investigator 2017.08 ~ 2020.03 National Science and Technology Council
MOST Projects 106 新興科技創新營運模式-金融科技創新營運研究中心設立與維運計畫-總計畫及子計畫四(1/4) TANG KWEI,CHEN KUNG,PENG JIN-LUNG,SU WEI-CHIEH,LEE CHIA-LIN,CHIOU JYH-SHEN,BEI LIEN-TI,SENG JIA-LANG,WU ANNE,WANG LI-LING 2017.06 ~ 2018.05 National Science and Technology Council
MOST Projects 106 新興科技創新營運模式-金融科技創新營運研究中心設立與維運計畫-子計畫九(1/4) BEI LIEN-TI,HSUNG RAY-MAY Principal Investigator 2017.06 ~ 2018.05 National Science and Technology Council
Other Projects 105 2016耶誕市集暨購物中心滿意度調查 BEI LIEN-TI,CHENG YU-TING Principal Investigator 2016.09 ~ 2017.01
MOST Projects 104 素樸理論對產品資訊中遺漏訊息推論的影響效果(2/2) BEI LIEN-TI Principal Investigator 2016.08 ~ 2017.11 National Science and Technology Council
MOST Projects 104 素樸理論對產品資訊中遺漏訊息推論的影響效果(延攬) BEI LIEN-TI Principal Investigator 2015.08 ~ 2016.07 National Science and Technology Council
MOST Projects 104 素樸理論對產品資訊中遺漏訊息推論的影響效果(1/2) BEI LIEN-TI Principal Investigator 2015.08 ~ 2017.11 National Science and Technology Council
MOST Projects 104 消費者如何從品牌識別標誌設計中知覺公司的品牌延伸能力 BEI LIEN-TI Principal Investigator 2015.08 ~ 2016.10 National Science and Technology Council
Other Projects 104 使用者行為資料融合分析模型研究 BEI LIEN-TI Principal Investigator 2015.07 ~ 2016.11
Other Projects 103 103年承租戶滿意度調查 BEI LIEN-TI,CHENG YU-TING Principal Investigator 2014.05 ~ 2014.09
Other Projects 103 台北101品牌好感度調查 BEI LIEN-TI Principal Investigator 2014.04 ~ 2014.08
Other Projects 103 台北101購物中心消費行為暨顧客滿意度調查 BEI LIEN-TI,CHENG YU-TING Principal Investigator 2014.04 ~ 2014.06
Other Projects 103 103年度4G電信市場調查專案報告 BEI LIEN-TI,HUANG KUO-FENG Principal Investigator 2014.01 ~ 2014.05
Other Projects 103 味全企業產學合作高階主管發展課程第二期計劃案 CHANG AI-HWA,BEI LIEN-TI 2014.01 ~ 2016.06
MOST Projects 102 雙軌溝通說服模式的腦神經研究觀點：功能性核磁共振影像在推敲可能性模式與系統簡則思考模式的應用 (II)(2/2) BEI LIEN-TI Principal Investigator 2014.01 ~ 2015.10 National Science and Technology Council
Other Projects 102 經編燒花布種樣衣試穿研究 BEI LIEN-TI Principal Investigator 2013.06 ~ 2013.07
Other Projects 102 台北101顧客滿意度調查 BEI LIEN-TI,CHENG YU-TING Principal Investigator 2013.06 ~ 2013.09
Other Projects 102 品牌台灣發展計畫第二期 CHENG YU-TING,BEI LIEN-TI 2013.01 ~ 2013.12
MOST Projects 102 「雙軌溝通說服模式的腦神經研究觀點：功能性核磁共振影像在推敲可能性模式與系統簡則思考模(延攬) 式的應用(II)(延攬) BEI LIEN-TI Principal Investigator 2013.01 ~ 2013.12 National Science and Technology Council
MOST Projects 101 美感體驗歷程與大腦心智反應-總計畫含子計畫（2/2） CHANG CHING-CHING,LIAO WEN-HUNG,YEH YU-CHU,TSAI SHANG-YUEH,BEI LIEN-TI,HUANG SHWU-LIH,LI TSAI-YEN 2013.01 ~ 2014.06 National Science and Technology Council
MOST Projects 101 美感體驗歷程與大腦心智反應-消費者對品牌識別標誌之雙軌美感體驗歷程（2/2） BEI LIEN-TI,TSAI JIE-LI Principal Investigator 2013.01 ~ 2014.10 National Science and Technology Council
MOST Projects 102 雙軌溝通說服模式的腦神經研究觀點：功能性核磁共振影像在推敲可能性模式與系統簡則思考模式的應用 (II)(1/2) BEI LIEN-TI Principal Investigator 2013.01 ~ 2013.12 National Science and Technology Council
MOST Projects 101 美感體驗歷程與大腦心智反應-總計畫含子計畫（1/2） CHANG CHING-CHING,LIAO WEN-HUNG,YEH YU-CHU,TSAI SHANG-YUEH,BEI LIEN-TI,HUANG SHWU-LIH,LI TSAI-YEN 2012.01 ~ 2012.12 National Science and Technology Council
MOST Projects 101 美感體驗歷程與大腦心智反應-消費者對品牌識別標誌之雙軌美感體驗歷程（1/2） BEI LIEN-TI,TSAI JIE-LI Principal Investigator 2012.01 ~ 2012.12 National Science and Technology Council
MOST Projects 100 雙軌溝通說服模式的腦神經研究觀點：功能性核磁共振影像在推敲可能性模式與系統簡則思考模式的應用 BEI LIEN-TI Principal Investigator 2011.08 ~ 2012.10 National Science and Technology Council
Other Projects 100 產學合作初階行銷企畫培訓課程重整與中階行銷主管培訓課程 CHEN CHUEN-LUNG,TANG KWEI,CHANG AI-HWA,BEI LIEN-TI 2011.02 ~ 2015.12
Other Projects 99 99學年度商管專業學院計畫 CHEN CHUEN-LUNG,BEI LIEN-TI 2010.08 ~ 2011.07 Ministry of Education, Republic of China (Taiwan)
Other Projects 99 台灣經濟與企業發展史研究 CHANG YEG-MIN,LOU YUNG-CHIEN,BEI LIEN-TI,LU SHAO-LI,HSUNG RAY-MAY,WANG JENN-HWAN,WU ANNE,WEN CHAO-TUNG 2010.08 ~ 2011.01 Ministry of Education, Republic of China (Taiwan)
MOST Projects 98 母品牌形象對產品線延伸的影響—同化與對比作用中的屬性相關性觀點(2/2) BEI LIEN-TI Principal Investigator 2010.08 ~ 2011.11 National Science and Technology Council
MOST Projects 98 母品牌形象對產品線延伸的影響—同化與對比作用中的屬性相關性觀點(1/2) BEI LIEN-TI Principal Investigator 2009.08 ~ 2010.07 National Science and Technology Council
Other Projects 98 博物館文化消費研究觀眾滿意度調查計畫 CHENG YU-TING,BEI LIEN-TI 2009.07 ~ 2009.10
Other Projects 98 品牌力暨品牌信任計畫案 BEI LIEN-TI,LOU YUNG-CHIEN,CHENG YU-TING 2009.07 ~ 2009.12
Other Projects 98 台灣品牌國際推廣-Ivey個案撰寫計畫 LOU YUNG-CHIEN,BEI LIEN-TI 2009.04 ~ 2010.08
MOST Projects 96 從長期歷史研究觀點分析品牌史與影響品牌決策之因素（2/2) BEI LIEN-TI Principal Investigator 2008.08 ~ 2009.07 National Science and Technology Council
Other Projects 97 由客戶經驗發展品牌的成功案例研究 BEI LIEN-TI Principal Investigator 2008.07 ~ 2008.12
Other Projects 97 台灣品牌國際推廣-Ivey個案撰寫計畫 LOU YUNG-CHIEN,BEI LIEN-TI 2008.06 ~ 2008.12
Other Projects 97 Asus Mini EMBA 產學合作專案訓練 BEI LIEN-TI Principal Investigator 2008.02 ~ 2009.03
Other Projects 97 民眾博物館文化消費委外調查 BEI LIEN-TI Principal Investigator 2008.01 ~ 2008.10
Other Projects 96 品牌力調查產學合作研究 BEI LIEN-TI Principal Investigator 2007.12 ~ 2008.04
MOST Projects 96 從長期歷史研究觀點分析品牌史與影響品牌決策之因素（1/2) BEI LIEN-TI Principal Investigator 2007.08 ~ 2008.07 National Science and Technology Council
Other Projects 96 國內數位家庭相關產業趨勢調查 BEI LIEN-TI Principal Investigator 2007.06 ~ 2007.10
Other Projects 96 未來軟性電子應用情境與商機研究 BEI LIEN-TI Principal Investigator 2007.04 ~ 2007.11
Other Projects 95 休閒農業服務網服務績效項目規劃及分析工作 BEI LIEN-TI Principal Investigator 2006.09 ~ 2006.12
MOST Projects 95 電子行銷典範—子計畫五：消費者的網路資訊搜尋、處理與使用行為（3/3） BEI LIEN-TI,CHANG AI-HWA,LOU YUNG-CHIEN Principal Investigator 2006.08 ~ 2007.08 National Science and Technology Council
MOST Projects 95 電子行銷典範—子計畫四：網路行銷研究之探討：建立、驗證及應用（3/3） LOU YUNG-CHIEN,CHANG AI-HWA,BEI LIEN-TI 2006.08 ~ 2007.07 National Science and Technology Council
Other Projects 95 農業漂鳥回鄉網路及服務計畫 BEI LIEN-TI Principal Investigator 2006.06 ~ 2006.12
Other Projects 95 智慧家庭廣域服務項目之需求分析 BEI LIEN-TI Principal Investigator 2006.05 ~ 2007.02
MOST Projects 94 電子行銷典範─子計畫五：消費者的網路資訊搜尋、處理與使用行為(2/3) BEI LIEN-TI,LOU YUNG-CHIEN,CHANG AI-HWA Principal Investigator 2005.08 ~ 2006.07 National Science and Technology Council
MOST Projects 93 電子行銷典範-子計畫五：消費者的網路資訊搜尋、處理與使用行為(1/3) BEI LIEN-TI,CHANG AI-HWA,LOU YUNG-CHIEN Principal Investigator 2004.08 ~ 2005.09 National Science and Technology Council
MOST Projects 93 電子行銷典範-子計畫四：網路行銷研究之探討：建立、驗證及應用(1/3) LOU YUNG-CHIEN,CHANG AI-HWA,BEI LIEN-TI 2004.08 ~ 2005.07 National Science and Technology Council
MOST Projects 93 範例類比論中之同化對比效果於品牌延伸策略之應用 BEI LIEN-TI Principal Investigator 2004.08 ~ 2005.07 National Science and Technology Council
Other Projects 93 行動多媒體服務消費者態度研究 BEI LIEN-TI Principal Investigator 2003.11 ~ 2005.02
MOST Projects 92 品牌策略之決定因素與成效影響因素-企業品牌傘策略、企業品牌策略與產品品牌策略之比較（2/2） BEI LIEN-TI Principal Investigator 2003.08 ~ 2004.10 National Science and Technology Council
MOST Projects 92 奇數定價對消費者行為影響之研究：消費者注意、價格處理、及購買效果（2/2） LOU YUNG-CHIEN,BEI LIEN-TI 2003.08 ~ 2004.07
MOST Projects 91 品牌策略之決定因素與成效影響因素--企業品牌傘策略、企業品牌策略與產品品牌策略之比較(1/2) BEI LIEN-TI Principal Investigator 2002.08 ~ 2003.07 National Science and Technology Council
MOST Projects 91 奇數訂價對消費者行為影響之研究：消費者注意、價格處理、及購買效果(1/2) LOU YUNG-CHIEN,BEI LIEN-TI 2002.08 ~ 2003.07 National Science and Technology Council
MOST Projects 90 企業品牌傘策略中產品品牌對企業形象之回饋效果研究 BEI LIEN-TI Principal Investigator 2001.08 ~ 2002.07
MOST Projects 89 企業品牌傘策略：影響企業名稱背書效果之因素探討 BEI LIEN-TI Principal Investigator 2000.08 ~ 2001.07
MOST Projects 89 平位比較性廣告與優勢比較性廣告之策略運用及效果 BEI LIEN-TI Principal Investigator 1999.08 ~ 2000.07 National Science and Technology Council
Other Projects 88 自行車產業海外投資分析 BEI LIEN-TI Principal Investigator 1999.05 ~ 2000.12
MOST Projects 88 消費者品牌延伸接受度---產品知識對屬性相似性與延伸能力的中介效果 BEI LIEN-TI Principal Investigator 1998.08 ~ 1999.07 National Science and Technology Council
MOST Projects 87 消費者的信用卡相關產品知識與使用型態 BEI LIEN-TI Principal Investigator 1997.08 ~ 1998.07 National Science and Technology Council
Year Research Title Publish Date Authors
2006 別蓮蒂, 2006, '電子行銷典範－子計畫五：消費者的網路資訊搜尋、處理與使用行為 (2/3), ' 國科會專題研究計畫.
2004 別蓮蒂, 2004, '電子行銷典範--子計畫五:消費者的網路資訊搜尋、處理與使用行為(1/3), ' 國立政治大學企業管理學系.
2004 別蓮蒂, 2004, '範例類比論中之同化對比效果於品牌延伸策略之應用, ' 國立政治大學企業管理學系.
2003 別蓮蒂, 2003.08, '品牌策略之決定因素與成效影響因素--企業品牌傘策略、企業品牌策略與產品品牌策略之比較(2/2), ' 國立政治大學企業管理學系. 2003-08-01
2002 別蓮蒂;樓永堅, 2002.08, '奇數訂價對消費者行為影響之研究：消費者注意、價格處理、及購買效果 (1/2), ' 國科會專題研究計畫. 2002-08-01
2002 別蓮蒂, 2002, '品牌策略之決定因素與成效影響因素—企業品牌傘策略、企業品牌策略與產品品牌策略之比較 (1/2), ' 國立政治大學企業管理學系.
2001 別蓮蒂, 2001.08, '企業品牌傘策略中產品品牌對企業形象之回饋效果研究, ' 國立政治大學企業管理學系. 2001-08-01
2000 別蓮蒂, 2000.08, '企業品牌傘策略：影響企業名稱背書效果之因素探討, ' 國立政治大學企業管理學系. 2000-08-01
2000 別蓮蒂, 2000.07, '平位比較性廣告與優勢比較性廣告之策略運用及效果, ' 國立政治大學企業管理學系. 2000-07-01
1999 別蓮蒂, 1999.07, '消費者品牌延伸接受度：產品知識對屬性相似性與延伸能力的中介效果, ' 國立政治大學企業管理學系. 1999-07-01
1999 別蓮蒂, 1999.05, '自行車產業海外投資分析, ' 財團法人自行車工業研究發展中心委託,經濟部科技專案. 1999-05-01
1998 別蓮蒂, 1998.07, '消費者的信用卡相關產品知識與使用型態, ' 國立政治大學企業管理學系. 1998-07-01
1997 別蓮蒂, 1997.08, '加油站顧客消費行為與滿意度調查研究, ' 中國石油股份有限公司. 1997-08-01
Country School Name Department Degree Duration
U.S.A. 美國普渡大學 Consumer Sciences & Retailing 博士 1993.05 ~ 1995.08
U.S.A. 美國普渡大學 消費者行為研究與零售學 碩士 1991.08 ~ 1993.05
TAIWAN, REPUBLIC OF CHINA 國立臺灣大學 心理學系 學士 1985.09 ~ 1988.06
Experience Category Organization Title Department Job Title Duration
Part Time NATIONAL CHENGCHI UNIVERSITY Center for Public and Business Administration Education 中心主任(一級行政) 2024.08 ~ 2025.07
Part Time NATIONAL CHENGCHI UNIVERSITY Center for Public and Business Administration Education 中心主任(一級行政) 2023.08 ~ 2024.07
Part Time NATIONAL CHENGCHI UNIVERSITY Center for Public and Business Administration Education 中心主任(一級行政) 2022.08 ~ 2023.07
Experience 管理學報 以永續發展為目標的企業社會責任與倫理特刊 特刊主編 2021.01 ~ 2021.12
Experience 管理評論 領域副主編 2020.06 ~ Up to today
Current NATIONAL CHENGCHI UNIVERSITY Department of Business Administration 教授 2020.02 ~ Up to today
Experience 管理學報 新環境趨勢下的消費行為與行銷特刊 特刊主編 2017.01 ~ 2017.12
Part Time NATIONAL CHENGCHI UNIVERSITY Sinyi School 執行長 2016.04 ~ Up to today
Current NATIONAL CHENGCHI UNIVERSITY Department of Business Administration 教授 2016.02 ~ 2019.08
Part Time NATIONAL CHENGCHI UNIVERSITY College of Commerce 副院長 2013.08 ~ 2014.07
Part Time NATIONAL CHENGCHI UNIVERSITY Master of Business Administration Program 主任 2013.01 ~ 2013.07
Current NATIONAL CHENGCHI UNIVERSITY Department of Business Administration 教授 2013.01 ~ 2015.08
Part Time NATIONAL CHENGCHI UNIVERSITY Advanced Master of Business Administration Program 學程主任 2012.08 ~ 2013.07
Part Time NATIONAL CHENGCHI UNIVERSITY College of Commerce 副院長 2012.08 ~ 2013.07
Part Time NATIONAL CHENGCHI UNIVERSITY Advanced Master of Business Administration Program 學程主任 2011.08 ~ 2012.07
Part Time NATIONAL CHENGCHI UNIVERSITY College of Commerce 副院長 2011.08 ~ 2012.07
Part Time NATIONAL CHENGCHI UNIVERSITY College of Commerce 副院長 2010.09 ~ 2011.07
Current NATIONAL CHENGCHI UNIVERSITY Department of Business Administration 教授 2009.12 ~ 2013.01
Part Time NATIONAL CHENGCHI UNIVERSITY Department of Business Administration 系主任 2007.08 ~ 2008.07
Part Time NATIONAL CHENGCHI UNIVERSITY Department of Business Administration 系主任 2006.10 ~ 2007.07
Part Time NATIONAL CHENGCHI UNIVERSITY Department of Business Administration 代理系主任 2006.08 ~ 2006.10
Current NATIONAL CHENGCHI UNIVERSITY Department of Business Administration 教授 2004.02 ~ 2009.07
Current NATIONAL CHENGCHI UNIVERSITY Department of Business Administration 教授 2003.08 ~ 2003.08
Current NATIONAL CHENGCHI UNIVERSITY Department of Business Administration 副教授 1995.08 ~ 2003.08
Experience 管理評論 編輯委員
Experience 科技部 管理二學門 複審委員
Experience 哈佛商業評論全球繁體中文版 編輯委員
Experience 管理評論 編輯委員
Experience 中國行政 編輯委員
Experience 廣告學研究 編輯委員
Experience 數據分析 (Journal of Data Analysis) 編輯委員
Experience 中華市場研究協會 理事
Experience Journal of Retailing and Consumer Services 編輯委員
Experience 東吳經濟商學學報 編輯委員
Experience ㄒ]γ量化研究學刊 編輯委員
Honor Category Year Award Name Awarding Unit
Inside School 112 特聘教授 國立政治大學
Inside School 111 傑出服務教師獎 國立政治大學
Inside School 110 教學優良教師獎(專業課程 ) 國立政治大學
Inside School 110 國科會研究獎勵 科技部(國科會)
Inside School 109 國科會研究獎勵 科技部(國科會)
Inside School 109 特聘教授 國立政治大學
Inside School 108 第四屆仲尼傑出教學獎 政治大學
Inside School 108 國科會研究獎勵 科技部(國科會)
Inside School 108 仲尼傑出教學獎 國立政治大學
Inside School 107 教學特優教師 商學院
Outside School 106 2017 亞洲百大行銷學者 Asia Marketing Journal
Inside School 106 特聘教授 國立政治大學
Inside School 105 教學特優教師 商學院
Inside School 104 資深優良教師(20年) 國立政治大學
Inside School 103 教學特優教師 商學院
Inside School 103 特聘教授 國立政治大學
Outside School 102 第三屆聯電經營管理論文傑出獎 聯華電子股份有限公司及社團法人中華民國管理科學學會
Inside School 102 教學特優教師 商學院
Inside School 102 學術研究優良獎 政治大學
Inside School 101 教學優良教師獎(專業課程) 國立政治大學
Inside School 100 特聘教授 國立政治大學
Inside School 100 傑出服務教師獎 國立政治大學
Inside School 99 教學優良教師 商學院
Inside School 99 教學優良教師獎(專業) 國立政治大學
Inside School 98 教學優良教師 商學院
Inside School 98 教學優良教師獎(專業課程) 國立政治大學
Inside School 97 教學特優教師 商學院
Inside School 97 特聘教授 政治大學
Inside School 97 特聘教授 國立政治大學
Inside School 97 教學特優教師獎(97學年前)(專業) 國立政治大學
Outside School 96 管理學報論文獎，Effects of Brand-to-brand Similarity and Brand-to-attribute Similarity on Brand Extension Evaluation 社團法人中華民國管理科學學會
Inside School 95 教學特優教師獎(97學年前)(專業) 國立政治大學
Inside School 95 三等服務獎章 政治大學
Inside School 95 教學特優教師 商學院
Outside School 94 管理學報論文獎，「優勢與平位比較性廣告之策略運用及溝通效果」，管理學報，第二十一卷，第一期，頁47-62。 社團法人中華民國管理科學學會
Inside School 94 教學特優教師獎(97學年前)(專業) 國立政治大學
Inside School 94 資深優良教師(10年) 國立政治大學
Outside School 93 呂鳳章先生紀念獎章 社團法人中華民國管理科學學會
Inside School 92 教學特優教師 商學院
Inside School 91 教學特優教師獎(97學年前)(專業) 國立政治大學
Inside School 90 教學績優教師 商學院
Inside School 88 國科會甲種研究獎勵 科技部(國科會)
Inside School 86 國科會甲種研究獎勵 科技部(國科會)
Inside School 84 國科會甲種研究獎勵 科技部(國科會)