朴 星俊
專任
職稱 助理教授
姓名 朴 星俊
聯絡電話 66350
電子郵件 park@nccu.edu.tw
職稱 助理教授
研究專長 行銷策略, 數位行銷, 旅遊行銷
授課領域 行銷管理, 行銷研究
年度 論文名稱
2021 Sungjun (Steven) Park;ChunTing (David) Tung;Heejung Lee*, 2021.12, 'The Adoption of AI Service Robots: A Comparison between Credence and Experience Service Settings, ' Psychology & Marketing, pp.in-press.(SSCI)(*為通訊作者), 430088
2020 Sungjun (Steven) Park;Byungho Park*, 2020.12, 'Advertising on Mobile Apps Vs. Mobile Web: Which is Better for Ad Recognition and Willingness to Buy New Products?, ' Journal of Advertising Research, Vol.60, No.4, pp.381-393.(SSCI)(*為通訊作者), 425429
2019 Geun-Jung Kim;Sungjun (Steven) Park;Hee-Jung Lee*, 2019.12, 'Identifying the Role of Fun and Data Security on Intention to use Incheon Airport's AI Service Robot, ' Korea Logistics Review, Vol.29, No.6, pp.25-36.(KCI)(韓語(文))(*為通訊作者), 426325
2019 Byungho Park;Hyeseung Chang;Sungjun (Steven) Park*, 2019.05, 'Adoption of digital devices for children education: Korean case, ' Telematics and Informatics, Vol.38, pp.247~256.(SSCI)(*為通訊作者), 423434
2018 Heejung Lee;Hyeseung Chang;Sungjun (Steven) Park*, 2018.08, 'A New Direction for South Korean Universities in the Age of Low Birth Rates and Low Retention Rate - The Importance of Social Relationships, ' Journal of Product Research, Vol.36, No.4, pp.71-77.(韓語(文))(*為通訊作者), 423435
2018 Sungjun (Steven) Park;Heejung Lee*, 2018.04, 'Motivating Chinese Consumers to Revisit Korea: Moderating Effect of Mobile Usage, ' Journal of Distribution and Management Research, Vol.21, No.2, pp.5-14.(KCI)(韓語(文))(*為通訊作者), 423440
2018 Sungjun (Steven) Park;Heejung Lee*, 2018.04, 'Identifying 'Selling Points' of Australia as a Product: Destination Marketing through the Market Segmentation Approach, ' Journal of Product Research, Vol.36, No.2, pp.23-31.(*為通訊作者), 423439
2018 Sungjun (Steven) Park;Heejung Lee*, 2018.03, 'How to Overcome Mobile Addiction? Leisure Activities and Life-Satisfaction, ' Journal of Engineering and Applied Sciences, Vol.13, No.4, pp.998-1001.(SCOPUS)(*為通訊作者), 423441
2018 Sungjun (Steven) Park;Heejung Lee*, 2018.02, 'How has Chinese Perception toward South Korea Changed After THAAD? Implications to Korean Tourism Industry and Marketing Channels, ' Korea Logistics Review, Vol.28, No.1, pp.11-24.(KCI)(韓語(文))(*為通訊作者), 423443
年度 論文名稱
2020 朴星俊*, 2020.09, 'Overcoming Mobile Addiction through Enhancing Life-satisfaction, ' 2020 International Conference on E-Society, National Sun Yat Sen University.(*為通訊作者)
2020 ChunTing (David) Tung;Kang-Feng (Geobert) Yan;Sungjun (Steven) Park*, 2020.08, 'The Shift from Human Service Providers to AI Service Robots: An Empirical Analysis of Usability in Healthcare Industry, ' American Marketing Association (AMA), American Marketing Association (AMA).(*為通訊作者)
2018 In Yong Park;Sungjun (Steven) Park*, 2018.08, 'Deservingness and Consumers' Pro-social Behaviors, ' American Marketing Association, (AMA).(*為通訊作者)
2017 Sungjun (Steven) Park*;Yuri Yoon;Yong J. Hyun, 2017.08, 'Digital Self and Personalized Ads on Social Network Sites, ' American Marketing Association, (AMA).(*為通訊作者)
2016 Sungjun (Steven) Park*;Yong J. Hyun;C. Page Moreau, 2016.10, 'Does Suspense Spur Or Hamper Consumer Creativity?, ' Advances in Consumer Research, (ACR).(*為通訊作者)
2015 Rahul Anad;Sungjun (Steven) Park*;Jiho Park, 2015.05, 'A Case Study on SK Happy Narae – the Largest Social Enterprise in South Korea, ' International Symposium on Social Entrepreneurship, National University of Singapore (NUS).(*為通訊作者)
計畫類別 年度 計畫名稱 參與人 職稱/擔任之工作 計畫期間 補助/委託或合作機構
科技部 109 關於行動行銷需要知道的事情：從微觀、中觀和宏觀的角度來看(1/3) 朴星俊 計畫主持人 1970.01 ~ 1970.01
科技部 109 關於行動行銷需要知道的事情：從微觀、中觀和宏觀的角度來看(3/3) 朴星俊 計畫主持人 1970.01 ~ 1970.01
科技部 109 關於行動行銷需要知道的事情：從微觀、中觀和宏觀的角度來看(2/3) 朴星俊 計畫主持人 1970.01 ~ 1970.01
科技部 108 消費者採用人工智能服務機器人之模式：跨產業與跨國(台灣VS韓國)之研究 朴星俊 計畫主持人 1970.01 ~ 1970.01
國家 學校名稱 系所 學位 期間
韓國 韓國科學技術院 Management Engineering 博士 2014.02 ~ 2018.02
韓國科學技術院 Management Engineering 碩士 2012.02 ~ 2014.02
成均館大學 Global Business 學士 2008.03 ~ 2012.02
經歷類別 服務機關名稱 單位 職務 期間
校內本職 政治大學 企業管理學系 助理教授 2019.08 ~ 迄今
經歷一覽 Samsung Electronics Marketing Strategy Senior Professional 2018.03 ~ 2019.07
經歷一覽 Ewha Womans University, Seoul, Korea 政治大學 Lecturer 2015.09 ~ 2015.12
類別 年度 獎項名稱 頒獎單位
校內 109 學士班英語專業績優課程 (Marketing Research) 國際合作事務處
校內 109 學士班英語專業績優課程 (Marketing Management) 國際合作事務處