研討會論文

年度 論文名稱
2016 白佩玉*, 2016.08, 'Dancing with consumers’ value cocreation on a resource-integration platform: A stage setting of service-dominant logic in a green exchange ecosystem., ' 2016 Summer AMA Conference, American Marketing Association.(*為通訊作者)
2016 Tsai, W. C.*;Yu, H. P.;Tuan, H. C., 2016.07, 'What could supervisors do to improve employee work passion? A qualitative and quantitative approach, ' International Congress of Psychology, International Union of Psychological Science.(*為通訊作者)
2016 張愛華*;董佩如;曾祥景, 2016.07, 'Consumers’ Response to Negative Corporate Social Responsibility Event: The Perspective of Construal Level Theory, ' Academy of Marketing Science 19th World Marketing Congress, Academy of Marketing Science.(*為通訊作者)
2016 Lin,C.Y.Y.*, 2016.06, 'Four way voice, ' 2016 XXVII ISPIM Innovation Conference Blending tomorrow’s innovation vintage, ISPIM.(*為通訊作者)
2016 洪叔民;吳至倫*;梁定澎, 2016.06, 'How behaviors on social network sites and online social capital influence social commerce: The case of Facebook, ' PACIS 2016, College of Management, National Chung Cheng University.(*為通訊作者)
2016 Chen, Yu-Shan Athena*;Bei, Lien-Ti, 2016.05, 'Structured Abstract: How the Logo Frame Impacts on Brand Extension, ' Academy of Marketing Science Annual Conference, Academy of Marketing Science.(*為通訊作者)
2016 李嘉林*, 2016.02, 'Negative spillover effects in co-branding service failures: the impact of stereotype change (獲得推薦論文獎), ' 2016 Management Theory and Practice Conference, National Taiwan University.(*為通訊作者)
2016 Chao, C.*;洪叔民, 2016.01, 'The valuation effects of accrual-based earnings management and real activities manipulation associated with the elimination of the form 20-F reconciliation requirement, ' Proceedings of 2016 Financial Accounting and Reporting Section Midyear Meeting, American Accounting Association, pp.TBD.(SCOPUS)(*為通訊作者)
2015 Chen, Tzu-Li;Lo, S. M.*;Chen, James C.;Arifin, N. A.;Harianto, H.;Chen, J., 2015.12, 'The Integrated Production-Inventory-Distribution Planning in Asia Supply Chain, ' The 16th Asia Pacific Industrial Engineering And Management Systems Conference, Department of Industrial and Systems Engineering, Vietnam.(*為通訊作者)
2015 Bei, Lien-Ti*;Cheng, Li-Keng;Chen, Yu-Shan Athena;Yang, Wei-Hao;Hsu, Wei-Chin, 2015.11, 'The Neuroscience Viewpoint on Comparing Elaboration Likelihood Model and Heuristic and Systematic Model, ' Symposium for Integrated Imaging of Body, Mind and Culture & 2015 Forum of MOST Research Projects on Brain Imaging for Mind Science, MOST.(*為通訊作者)