研討會論文

年度 論文名稱
2017 黃家齊*;吳恬妤;廖巍庭, 2017.06, 'A Multi-level Study on Relationship of Team goal Orientation with Team Innovation and Individual Innovative Behavior: The Mediating Effect of Team Task Reflexivity, ' 10th Asia Academy of Management and 10th Taiwan Academy of Management Joint Conference, AAOM & TAOM.(*為通訊作者)
2017 別蓮蒂*;蔡介立;楊偉顥;游婉雲, 2017.06, '以眼動注視反應探討品牌識別標誌之美感判斷歷程, ' 新環境趨勢下的消費行為與行銷策略研討會, 管理學報.(*為通訊作者)
2017 黃增隆*;別蓮蒂;樓永堅, 2017.06, '以自發性導引法再探虛擬世界中的沉浸體驗, ' 新環境趨勢下的消費行為與行銷策略研討會, 管理學報.(*為通訊作者)
2017 別蓮蒂*;成力庚, 2017.06, '主觀產品知識與素樸理論對產品資訊中遺漏訊息推論的影響, ' 新環境趨勢下的消費行為與行銷策略研討會, 管理學報.(*為通訊作者)
2017 張愛華*;董珮如;黃韋仁, 2017.06, '社群媒體的廣告評論對於消費者反應之影響, ' 新環境趨勢下的消費行為與行銷策略, 中華民國管理科學學會.(*為通訊作者)
2017 洪叔民*;C. Chao, 2017.04, 'How Risk Tolerance Constrains Perceived Risk on Smartphone Users’ Risk Behavior, ' Proceedings of ITNG 2017, Premier Hall for Advancing Science and Engineering.(EI)(*為通訊作者)
2017 李嘉林*;吳雅嫻, 2017.04, '台灣收費型特展行銷策略分析-個案研究, ' 2017 Conference on Leisure Hospitality and Tourism Education, 德霖科技大學.(*為通訊作者)
2017 Lin, C. Y.Y.*, 2017, 'Intangible assets: National intellectual capital comparison of Southeast Asian and Northeast Asian countries, ' AIB 2017 Annual Conference, aib 2017 conference.(*為通訊作者)
2016 1. Yen, Meng-Hsien*;Peng, Tzu-Ju Ann;Mike Bourne, 2016.12, 'How rival partners compete on international market based on cooperation?, ' 2016 Speciall Conference of the Strategic Management Society, Strategic Management Society.(*為通訊作者)
2016 樓永堅*;劉恁宣;蔡佩純, 2016.11, '促銷語意差異對消費者購買意願之影響, ' 第15屆管理新思維國際研討會, 國立台灣科技大學.(*為通訊作者)