年度 2011
全部作者 樓 永堅
論文名稱 蔡孟君*;Kent B. Monroe;樓永堅;別蓮蒂, 2011.08, 'Stand Ahead, Not Necessary to Be the Head: Who Is Responsible for a Composite Brand Extension?, ' 2011 AMA Summer Educators'' Conference, American Marketing Association.(*為通訊作者)
發表日期 2011-08-01
ISI Number 341745