年度 2019
全部作者 樓 永堅
論文名稱 樓永堅*;蔡佩純, 2019.08, 'TO GAMBLE OR NOT TO GAMBLE: HOW THE DISCLOSURE OF THE WINNING ODDS MODERATES THE GAMBLED PRICE DISCOUNT ON CONSUMERS’ INTERNAL REFERENCE PRICE, ' 2019 AMA Summer Educators' Conference, American Marketing Association.(*為通訊作者)
發表日期 2019-08-01
ISI Number 422929