| Year | 106 |
|---|---|
| Project Category | MOST Projects |
| Project Title | 人性化品牌:探究消費者心理傾向對於擬人觀機制行使與品牌評估之影響 |
| Participator | 陳冠儒 |
| Job Title | Principal Investigator |
| Period | 2017.08 ~ 2018.07 |
| Unit | 國科會 |
Login NCCU Department of Business Administration, National ChengChi University
| Year | 106 |
|---|---|
| Project Category | MOST Projects |
| Project Title | 人性化品牌:探究消費者心理傾向對於擬人觀機制行使與品牌評估之影響 |
| Participator | 陳冠儒 |
| Job Title | Principal Investigator |
| Period | 2017.08 ~ 2018.07 |
| Unit | 國科會 |