Year 2026
Authors YUNG-CHIEN LOU
Paper Title Joseph W. Changa*;樓永堅;Kai-Yu Wang, 2026.02, 'Varieties of consumer brands: perspectives of perceived entitativity, ' Journal of Marketing Theory and Practice,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受)
Vol.No 144199
Date of Publication 2026-02-01
Reference URL https://nccur.lib.nccu.edu.tw/handle/140.119/162222