| Year | 2026 |
|---|---|
| Authors | YUNG-CHIEN LOU |
| Paper Title | Joseph W. Changa*;樓永堅;Kai-Yu Wang, 2026.02, 'Varieties of consumer brands: perspectives of perceived entitativity, ' Journal of Marketing Theory and Practice,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受) |
| Vol.No | 144199 |
| Date of Publication | 2026-02-01 |
| Reference URL | https://nccur.lib.nccu.edu.tw/handle/140.119/162222 |
