期刊論文

年度 論文名稱
2016 李嘉林*, 2016.10, 'The impact of product involvement on reciprocal effect in co-branding, ' Asia Marketing Journal,.(*為通訊作者)(本論著未刊登但已被接受), 411947
2016 龔天鈞*;陳柏元;于卓民;黃國峯, 2016.10, '廠商採取研發行動與研發強度的影響要素:中國大陸的實證, ' 科技管理學刊,.(TSSCI)(*為通訊作者)(本論著未刊登但已被接受), 412127
2016 龔天鈞*;陳柏元;于卓民;黃國峯, 2016.10, '廠商採取研發行動與研發強度的影響要素:中國大陸的實證, ' 科技管理學刊,.(TSSCI, 科技部管理一學門推薦期刊)(*為通訊作者)(本論著未刊登但已被接受), 412250
2016 蔡佩純*;林智偉;樓永堅, 2016.10, '來源國形象對消費者態度與行為影響之後設分析研究, ' 行銷科學學報, Vol.12, No.2, pp.141-164.(*為通訊作者), 409241
2016 楊偉顥*;李嘉林;張愛華;黃俊傑, 2016.09, '服務設計、品牌體驗與體驗價值間之關係研究, ' 行銷評論,.(*為通訊作者)(本論著未刊登但已被接受), 411608
2016 巫立宇*;Chen, K.Y.;Chen, P.Y.;Tung, P.J., 2016.09, 'Revisiting Associations between Specific Asset Investment and Loyal and Cooperative Behavior: A Complexity Theory Perspective, ' Journal of Business Research, Vol.69, No.9, pp.3545-3552.(SSCI)(*為通訊作者), 409083
2016 Fang-Yi Lo*;Chwo-Ming Joseph Yu, 2016.09, 'Antecedents to Location-Boundedness of an Advantage: Measurements and Empirical Investigation, ' Transylvanian Review,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), 411361
2016 Chia-Lin Lee*;Reinhold Decker, 2016.07, 'Co-branding partner selection: The importance of belief revision, ' Journal of Business Economics and Management, Vol.17, No.4, pp.546-563.(SSCI)(*為通訊作者), 410882
2016 Lo, S. M.*, 2016.07, 'How supplier management practices affect exchange cost when going green: An empirical study, ' Management Review, Vol.35, No.3, pp.1-31.(TSSCI)(*為通訊作者)(本論著未刊登但已被接受), 408288
2016 Lo, Fang-Yi*;Anastasia Stepicheva;彭朱如, 2016.06, 'How relational capital influences learning in the international strategic alliances? The cases of Russia-Taiwan alliances, ' Chinese Management Studies, Vol.10, No.1, pp.155-183.(SSCI)(*為通訊作者), 411156