MASTER PROGRAM

Learning Goals

• To master the fundamental principles of leadership.
• To acquire the essential theoretical knowledge and its applications.
• To foster the critical abilities of thinking innovatively and of managing changes in an organization.
• To cultivate a global viewpoint and global management capabilities.

Required Courses

Subject	Chinese Subject	Credits
Organization Theory and Management	組織理論與管理	3
Strategic Cost Management	策略成本管理	3
Marketing Management	行銷管理	3
Human Resource Management	人力資源管理	3
Operations Management	作業管理	3
Financial Management	財務管理	3
Multivariate Statistics Analysis	多變量分析	3
Manegement Science Models for Business Application	管理科學模式與應用	3
Practical Business English Listening	實用商業英聽	0
International Business Management	國際企業管理	3
Strategic Information Application	策略資訊應用	3
Business Policy	企業政策	3
Special rules regarding Required Courses 1. University rules stipulate that students are required to complete both Accounting (a minimum of 6 accounting credits) and Statistics courses in their first semester of study. 2. Practical Business English Listening” is a required coarse for zero (0) credit; if a student has taken the TOEFL and scored at least 213 or, the TOEIC and scored at least 750 (or has documents to prove their English ability); the student will be eligible to waive the course. 3. Students interested in taking additional graduate courses, courses in other departments or Business Language courses must first obtain authorization from that courses’ professor. For additional guidelines regarding courses, go to the department office. The preceding rules are applicable to all students in the pursuing Masters degrees.

Elective Courses

Subject	Chinese Subject	Credits
Seminar in Cross-Culture Management	跨文化管理實務研討	2
Case Study of Commercial Law	商事法規實例研討	2
e Business	電子企業	3
Management of Public Relations	公共關係管理	2
Organizational Behavior	組織行為	3
Compensation Management	薪資管理	3
Applied Statistics	應用統計	2
Organization Theory and qualitative Research	組織理論與質性研究	3
Business Research(I) - (III)	企業實務實習(一)-(三)	1
Applied Business Writing	英文寫作	2
Investment Banking	投資銀行	2
Marketing Research	行銷研究	3
International Marketing Management	國際行銷管理	3
Studies on Interdisciplinary Issues-the Law and the Firm	科際整合課程-企業與法律(一)	3
Seminar on Marketing Strategies	行銷問題研討	3
Management in China Seminar	大陸台商經營管理實務研討	2
Organiztional Change Management	組織變革管理	3
Seminar in eBusiness	電子企業研討	3
Entrepreneur Business Planning	創業計畫	3
Business Rishk Management	企業風險管理	3
Knowledge Management and Human Resource	知識管理與人力資源	3
Product and Brand Management	產品與品牌管理	3
Consumer Behavior	消費者行為	3
International Human Resource Management	國際人力資源管理	3
Communication in Business Organization	企業組織溝通	3
Decision Theory	決策理論	3
Seminar in Corporate Finance	公司理財研討	3
Marketing for Service Industry	服務業行銷	3
Business and Environment	企業與環境	3

Total credits for Graduation - 48.